Latest Stories

• User data enhancing CPA campigns on ad exchanges

  16 years ago News

  

  At an OMMA debate late last year in New York, Ramsey McGrory, VP of Yahoo! U.S. Partnerships, was asked about the continuing influence of the ad exchange. McGrory provided the attendees with the obligatory marketing plug about RightMedia, and [...]

• Freeconomics: the challenges facing online publishers

  16 years ago News

  Debate on the “content-for-free” model continues to dominate various forums and industry blogs. Commentators argue that it’s crippling online publishers and driving some out of business. From the never-ending financial problems of the New York Times to the demise [...]

• Affiliate ad traders and the exchange model

  16 years ago News

  More and more advertisers are favouring the CPA model in this tough economic environment. CPA is the marketer’s ROI weapon of choice at the minute. It’s a difficult option for publishers already using CPM and CPC models: they allow brand [...]

• Infectious: Performance-based Media Buying

  16 years ago News

  

  Infectious describe themselves as an independent and pioneering ‘new breed’ digital media agency. Martin Kelly and Andy Cocker, both veterans of the media buying sector, started the company over a year ago. The new agency looks to realise [...]

• Mediatrage: Varick Media Redefining the Agency Model

  16 years ago News

  They called it the first “advertising hedge fund” when it launched last year, trading media in real time across ad exchanges, ad networks and websites. Varick Media sell their unique service on the promise of solid returns for its roster [...]

• Futures For Online Advertising Launched

  16 years ago News

  The ad exchange options became a little more interesting with the launch of the AdBidCentral futures marketplace for online advertising. Moving away from the remnant-heavy model of the RightMedia Exchange, AdbidCentral offers a fully transparent and open premium ad [...]

• 10 Reasons Why Internet Ad Revenue is Growing

  16 years ago News

  Ten reasons why online advertising revenue is growing, courtesy of CPX Interactive: 1. Worldwide Internet penetration continues to rise. 2. Newspaper and magazine businesses continue to lose ad market share while dependence on mobile and Internet use increases. 3. Failure [...]

• The Polarisation of Online Advertising

  16 years ago News

  I attended Chinwag Live’s “Advertising Woes” last night in Soho, and it was well attended by various luminaries in the UK digital scene. There was a lot of interesting discussion about the state of online advertising and how shrinking [...]

• Higher Value Display Advertising

  16 years ago News

  In a recent blog on the state of the online ad industry, Chas Edwards, CRO of Federated Media, highlights the fundamental difference between display and graphical advertising. Edwards argues that “graphical advertising” has no context, and is invariably served up to [...]

• Gawker Bucks The Trend: Increases Ad Revenue By 10%

  16 years ago News

  In a never-ending avalanche of bad news regarding ad revenue from leading online content providers, it was great to see one company recently bucking the trend. Gawker Media has stated that their revenues are up 10% over the same [...]