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Project Advisor Paul Evans on the ICO, Defining Programmatic, and Digital Ad Effectiveness
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Evans, independent project advisor, to discuss the ICO, Allbirds, defining programmatic, and digital ad effectiveness. On this week’s episode: - The ICO fact-finding forum, [...]
Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by [...]
Predictions 2020: The Service Layer
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the [...]
Predictions 2020: Digital Out-of-Home (DOOH)
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is digital [...]
The Wires 2019: The Winners
On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend upon The Vaults, Waterloo, to celebrate the best in the business. Special guest Reggie Yates [...]
Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media
In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches can be tailored, and upcoming technologies set to bolster native [...]
Integral Ad Science Acquires ADmantX; Digital Publishing Revenue Declines
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase [...]
ITV's Lara Izlan on Chrome, DTC Friday, and Disney Plus
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by Lara Izlan, director of advertising data, ITV, to discuss the latest news in ad tech and martech. On this week’s episode: - Widely available on [...]
ELEAGUE and Anzu.io Announce Strategic Global Partnership
ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising by seamlessly integrating immersive ads into gameplay and introducing real-time data and programmatic to the [...]
Placements.io Expands Into EMEA to Serve Growing Local Client Base
Placements.io, a leader in revenue and billing management for media companies, today announced that the company is expanding into EMEA, starting with an office in London. The company is also announcing the appointment of Fleur Bennett as senior director of [...]
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