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IAB Australia's Jonas Jaanimagi on ICO, Digital Ad Spend & WPP Vs Accenture
On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Jonas Jaanimagi, technology lead, IAB Australia, to discuss the latest news in ad tech and martech. On this week's episode: - The ICO Ad Tech [...]
How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?
2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed USD$1bn (£0.79bn) in value this year. Within these estimates, advertising is estimated to bring USD$189.2m (£150.4m) to the table, [...]
Brand Expectations for China Are High, with Hopes Pinned on E-commerce and Social
China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk - with brands committing big spend to the market. Over half (53%) of the senior brand marketers surveyed [...]
The US and European Video Markets: Q&A with Stephane Coruble, RTL AdConnect
Spending on digital video is continuing to accelerate, fuelled by DTC ad buyers, advanced TV and new ad formats. However, despite clear opportunities in video on both sides of the Atlantic, the European market is highly fragmented in terms of [...]
Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?
While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a 'one-size-fits-all' approach may not be appropriate. For example, the global travel market is continuing to bloom, [...]
Catch Up on Brand Transparency or Face the Consequences
Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as demonstrated by the continual rise of DTC brands. Writing exclusively for ExchangeWire, Sergio Valente (pictured [...]
Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad [...]
Intel's Rohan Kamra Discusses Verishop, Apple's Need for Innovation and Google's Private Join and Compute
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Rohan Kamra, regional marketing manager, Asia Pacific & Japan, Intel, to discuss the latest news in ad tech and martech. On this week's episode: - [...]
Taptica International Rebrand Reflects Video Advertising Leadership
Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US. [...]
The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project
In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality of the Year 2018, speaks with ExchangeWire about his role, his hopes for the industry, [...]
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