Latest Stories

• Teads Unveils Teads for Publishers

  6 years ago News

  

  Teads, The Global Media Platform, announced today the availability of Teads for Publishers (TFP) empowering publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad [...]

• News UK Partners with ADmantX

  6 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with News UK. The data provider will help News UK across The Sun, The Times & Sunday Times and talkSPORT websites to accurately [...]

• ATS London 2019: The Review

  6 years ago News

  

  2019 marked a decade since the inaugural ATS London event, and the tenth anniversary edition of the conference certainly did not disappoint. A host of experts, ranging from ad tech aficionados to global publishers, addressed the focal challenges of the [...]

• DoubleVerify Launches Semantic Science Division

  6 years ago News

  

  What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used [...]

• AdAsia and Wootag Partner to Deliver Interactive Ads to Asia

  6 years ago News

  

  AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace. This partnership plays to [...]

• As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre

  6 years ago News

  

  The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a death much like its namesake biscuit. At this stage it may not have disintegrated, but [...]

• PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new [...]

• PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution

  6 years ago News

  

  Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory [...]

• AdPushup Releases New Publisher Dashboard with Redesigned UI, Better Reporting, and More

  6 years ago News

  

  AdPushup, the full-stack revenue optimisation platform, has released AdPushup 2.0, following almost a year of extensive engineering. The latest iteration has decoupled features from the original layout editor engine following a modular architecture. In addition, multiple changes and improvements have [...]

• DoubleVerify Partners with Snapchat to Authenticate Media Quality

  6 years ago News

  

  DoubleVerify ("DV"), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Now, brands can authenticate the quality of Snapchat [...]