Latest Stories

• Leveraging Your Shoppers Most Recent Behaviours – Q&A with Rockerbox

  7 years ago News

  

  As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for technology that can identify and activate audiences based on their most recent online activity. This is what Rockerbox have been [...]

• The Facebook Scandal Could Just Mean More Money for Facebook

  7 years ago News

  

  It’s been quite a month for Facebook, Cambridge Anayltica, and a previously unknown Cambridge researcher named Aleksandre Kogan, writes Kirsty Cameron, digital planning director, Starcom, exclusively for ExchangeWire. The facts, as most people know them by now, are that some [...]

• Trump vs Amazon; Game of Mergers; Amazon to Rival Walmart’s Flipkart Bid

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Trump vs Amazon; Game of mergers; and Amazon to rival [...]

• Supply Chain Survival: Why We All Have a Role to Play in Creating a More Transparent Advertising Industry

  7 years ago News

  

  With platforms overhauling their metrics offerings to bring greater clarity to advertisers over how paid-for media placements perform, and major advertisers withdrawing their ads from networks that fail to deliver transparent insights, 2018 is set to be a turning point [...]

• Launch of 'Branding to Store' Format; Yandex Launch New Payment Service

  7 years ago News

  

  RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: TabMo & adsquare Launch ‘Branding to Store’ Ad Format; Yandex.Checkout to Provide Online Stores with Instalment Payments; and Shop Direct & Pindrop [...]

• 2018: Transformation, Consolidation, or Change?

  7 years ago News

  

  As we end the first quarter of 2018, we are in midst of a momentous year of change for the programmatic industry and the wider digital industry. Ahead of his keynote speech at ATS Madrid on 12 April, Simon Halstead [...]

• The Power of Couponing; Millennials Turning to Online Reviews

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: The Power of Couponing; Millennials Turning to Online Reviews; and An Eggcellent Easter. The power of couponing Nearly two-fifths of US grocery shoppers have [...]

• The Power of Native: Q&A with Lee Gibson, Adyoulike

  7 years ago News

  

  Industry veteran Lee Gibson (pictured below) recently joined native advertising specialists Adyoulike, fronting the company as UK MD. ExchangeWire took the opportunity to discuss with Gibson native's share of the advertising market, brand safety in the context of native, and [...]

• Challenging All Types of Data Used in Programmatic

  7 years ago News

  

  In this piece, Ivan Guzenko (pictured below), CEO, SmartyAds, outlines that the whole concept of programmatic advertising is based on accessible user data, allowing brands to deliver their messages exactly to the right audience. Therefore, the programmatic buying model is the [...]

• Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR [...]