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Global Survey Says Marketers Not Happy With Agencies; Wunderloop Files For Bankruptcy
» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not satisfied with their agency's performance, and are still not result-driven enough. The poll was carried out among 1000 global [...]
The AOL Self-Service Ad Platform; The Argument For A Display Futures Market
» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in the US with no firm date on its full release. The platform will allow agencies and advertisers to [...]
The Rough Guide To Real-Time Bidding In The European Market
Rubicon announced this week that it now supports RTB on its platform. This adds to a number of adtech vendors offering this functionality to European ad traders. It is still a nascent buying methodology, but the industry expects [...]
Rubicon Announces Support For Real-Time Bidding On Its Platform
Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its protestations against real-time bidding several months ago. The new feature is giving RTB access to a number of [...]
IAB UK Announce The OBA Certificate Of Compliance For BT; Alcatel-Lucent Launch Long-Tail SMS Network
» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed by IAB UK to promote good practices in online behavioural targeting. It is based on three key criteria: [...]
Behavioural Targeting Should Be More Transparent Say UK Publishers
Some data released today from Improve Digital indicates that a majority of UK premium publishers believe better transparency around behavioural targeting will encourage acceptance by consumers. The poll was carried out at the recent AOP event, 'New Rules of [...]
How Much Of That £709 Million UK Ad Spend Is Going Through Ad Networks?
The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to online display in 2009 was just over £709 million, 4.4% down on the previous year. Not [...]
Microsoft Supports The CPEX Model; Apple Launch The IAd Platform; AdAudience Open For Business
Microsoft Advertising has appealed to advertisers to adopt the CPEX (Cost Per Exposure) model for brand campaigns and reserve the click and the impression for their DR media spend. The call was backed up by a study carried out [...]
Should European Advertisers Introduce The EPTAB, Its Own Behavioural Targeting Icon?
The EU has no love for the cookie, and wants to implement legislation that will severely restrict its use. Retargeting will become impossible to do under new legislation, and any publisher looking to drop a cookie on its user [...]
Consolidation In Ad Net Market Begins, As Burst Buys OTP Media
There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP Media for an undisclosed sum. Burst has some market share in the UK, but at number sixteen in [...]
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