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Data-Driven Retail in the Shadow of GDPR
Marks & Spencer recently revealed it is looking to data analysis to turn its fortunes around, combining information from its Sparks loyalty scheme, online interactions, and M&S Bank to offer personalised experiences to its customers. Lindsay McEwan, VP and managing director [...]
China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's BAT amongst top global ad revenue contributors; News Corp AU ditches newspapers data audit in metrics [...]
'Artificial' Offers No 'Intelligence' Without Data
Some believe it is hogwash, while others say it is necessary for their company's survival, but one thing is certain about artificial intelligence (AI) – without data, its value will be limited. Companies in developed Asian markets, such as Singapore, [...]
Why App Developers Need to Focus on the Holiday Season
The holiday season is a critical time of year for a vast swath of the American economy (the National Retailers Federation predicts sales in November and December will reach USD$678bn+ [£508bn+] up from USD$655.8bn [£491.7bn] last year). It’s the time [...]
Experts Predict: How Will Brand Safety Be Tackled in 2018?
Digital advertising has had nothing if not a tumultuous time in 2017, not least in relation to brand safety, a term which really took centre stage this year. In a series of features reflecting on the past year, and looking ahead to [...]
What the Pivot to Video Says About the Publishing Industry
As more and more content goes digital, publishers have been trying to keep up with engaging video strategies. But has that been the right move? Writing exclusively for ExchangeWire, Keith Sibson (pictured below), VP of product and marketing, PostUp, talks [...]
Why AI Could Spell the End for Many Retail Brands
Brands are a fundamental part of the way we experience modern life. They can function as a sort of consensual hallucination, triggering powerful and often subliminal emotional responses, according to Rob Gear, a futurist, and Chris Heap, a consumer and retail [...]
Experts Predict: Will Artificial Intelligence Become Less Talk & More Action in 2018?
Artificial Intelligence (AI) has certainly been one of the hero buzz terms in digital advertising in 2017, with plenty jumping on the bandwagon, but also plenty more investing significant money and resource into what is tipped to shape the future [...]
Nexstar Acquires LKQD; Smaato Advances In-App Viewability Measurement
ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: LKQD acquired by Nexstar; Smaato integrates with Moat for in-app viewability measurement; Viant Media and IRI partner; dataxu launches Open AI for [...]
Brands Need a Solid Data Foundation to Master Cross-Channel Attribution: Q&A with Ian James, Verve
With its exponential growth across the last few years, it is obvious why digital has become such an important factor in a marketing campaign for so many different brands across different sectors. Now at the forefront of media spend, and [...]
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