Latest Stories

• Fox Audience Network In The Shop Window; Safari Still The Biggest Browser For Mobile Consumption In Europe

  15 years ago News

  

  » Is Fox Audience Network on the market? A report yesterday in Techcrunch is suggesting that News Corp has put FAN in the shop window. It is the eight largest ad network in the US, and revenues range [...]

• Mark Connolly, Adconion Commerical Director, Talks RTB, Ad Network Survival, And DSP Partnerships

  15 years ago News

  

  Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too bloated? What effect will RTB have on the European display market? Mark Connolly, Commercial Director at Adconion [...]

• Leveraging Data: Cookie Synching Explained In Detail

  15 years ago News

  

  Cookies are domain specific: a cookie from the domain guardian.co.uk cannot be read by a server form domain mail.co.uk (ah, politics and cookies). So when you buy cookie data from domain A how do you actually get your server [...]

• Martin Connolly On Adgenie Targeting, BT Granularity, And User Privacy

  15 years ago News

  

  Direct response is impossible without some kind of targeting. Many of the big DR ad networks would find it very difficult to deliver for clients without some sort of re-targeting - most of the time based on cookie data. [...]

• AOP Members Expect UK Display Market To Rebound By 8% This Year; Orange Guarantees Ad Visibility For French Advertisers

  15 years ago News

  

  » The latest AOP census, which canvases opinion from the UK’s top publishers, is seeing optimism creep back in to the market. After the downturn last year, AOP members, including the Guardian Media Group, Channel 4, IPC and News [...]

• EBuddy Announces Seven-Figure Deal With InMobi; Rubicon Moves In To The French Market

  16 years ago News

  

  » eBuddy, a leading mobile and online IM specialist, has announcend a new partnership with global mobile ad network, Inmobi. The one year agreement is thought to be a seven-figure deal, which suggests there are some guarantees on inventory. [...]

• Janneke Niessen: The Current Yield Optimisers Will Evolve Into True SSPs

  16 years ago News

  

  You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and yield optimisers. SSPs are seen by some as the antithesis of a demand-side platform: its main function is to [...]

• How Online Advertising Really Works In Europe; Real-Time Bidding Best Practices Whitepaper

  16 years ago News

  

  Are low click rates evidence of display advertising having little impact on consumer behaviour? Comscore has just released a whitepaper on how online display advertising is affecting European consumer behaviour. The results were based on Comscore’s proprietary panel, [...]

• Paul Turner Talks Buy-Side Platforms, Automated Ad Trading And The Evolution Of European Display

  16 years ago News

  

  ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers to purchase ad impressions across multiple inventory sources while leveraging huge amounts of data. Twelve months on Invite Media [...]

• Rubicon And AOL Deal Increases European Reach Of Yield Optimiser; Unanimis Using Alenty To Improve Ad Visibility And Engagement

  16 years ago News

  

  » AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser to manage the non-premium display of AOL owned and operated inventory. The partnership covers all Ad.com inventory - with [...]