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The Future is Bright for Media Agencies That Go Back to the Basics
This Autumn was a challenging time for some of the world’s biggest advertising companies, with WPP, Publicis, Omnicom, and Interpublic all reporting declines in third quarter revenue, writes Irisini Davis, EMEA marketing director, Marin Software, exclusively for ExchangeWire. Yet, the news [...]
Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Some millennials would prefer robot politicians; Reader/publisher relationship influences ad effectiveness; and [...]
Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, [...]
APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad sales to climb almost 6%; Consumers want to be able to text brands; Dentsu buys [...]
IAB AU Insists Ads.txt Gaining Traction
It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some speed bumps in terms of adoption and deployment. Its lead campaigner IAB, however, says it will limit unhealthy industry practices [...]
Triton Digital Integrates with MediaMath; Adelphic Partners with DoubleVerify
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Triton Digital integrates with MediaMath; Adelphic and DoubleVerify partner; Acxiom and 4INFO partner; Dentsu acquires Oxyma; Affinio raises Series B; and Swrve [...]
A Lot of Education Needs to Be Done Around Quality: Q&A with Gorka Zarauz, CQO, Smart
What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz, recently promoted to the role of chief quality officer at Smart, about what his role entails and how the industry [...]
Should Media Buyers Resist the Whitelist?
Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety of tactics and techniques to guarantee the value of the websites on which they advertise, writes Andy Evans, CMO at Sovrn, [...]
An A to Z of Women in Ad Tech
From directors to founders, vice presidents and C-level executives, women have played a part in the ad tech scene for years – yet often remain in the background at industry events. The diversity conference Ad Tech Inclusion Summit is now [...]
How Life-Event Data Allows Retailers to Leverage Consumer Spend in Slow Economic Times
It’s a challenging time for traditional bricks-and-mortar retailers as they struggle with the weak economy, writes Danny Crowe, planning director at lifestage marketing company, TwentyCi, exclusively for RetailTechNews. Sources, including the British Retail Consortium, agreed that pre-Christmas spending was down in October and [...]
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