Latest Stories

• virtual minds kauft AdClear; Curated Marketplace von smart in Deutschland

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: virtual minds übernimmt AdClear; smart startet Curated Marketplace in Deutschland; Ad Up von Springer übernommen; und Fünf Fragen an Andreas Kleiser, virtual minds. virtual minds kauft [...]

• The SSP Is Dead; Long Live the SSP

  7 years ago News

  

  To represent and trade in publisher inventory successfully, SSPs have to be much more than a dumb pipe to the programmatic marketplace. Writing exclusively for ExchangeWire, Emma Newman explains why PubMatic embraces the term 'SSP' and how SSPs have had [...]

• IAB Europe GDPR Consent Mechanism; AppNexus to Enforce Ads.txt

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Europe provides GDPR consent mechanism; AppNexus to enforce ads.txt; Meetrics provides viewability verification for Facebook ads; IAB Attitudes to Programmatic study; [...]

• A Powerful Ad Buying Tool: Maximising Programmatic Direct Performance

  7 years ago News

  

  Speed or certainty – when programmatic first emerged, buyers had to choose between the two. They could opt for real-time bidding (RTB) and large-scale efficiency, or traditional direct deals and guarantees of inventory. It’s not surprising that the arrival of programmatic [...]

• Brand Advertisers: Connect Directly with Supply Partners to Optimise Video Ad Campaigns

  7 years ago News

  

  Advertisers are always searching for brand-safe, highly viewable, transparent premium video ad inventory, but also have to reach the best audience and meet their campaign goals. Are direct relationships with supply partners the answer? Writing exclusively for ExchangeWire, Cassidy Diamond [...]

• AEG Is Embracing Emerging Technology to Sell You Washing Machines

  7 years ago News

  

  How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to deliver an experiential campaign to commuters at London's Kings Cross station through a ‘magic mirror’, immersing passers by in a [...]

• 3 Ways to Ensure Positive ROI for Your Media Spend

  7 years ago News

  

  "In 2016, more than half of Fortune 500 companies saw their revenues decline."  – Bob Liodice, CEO, ANA speaking at the ANA Masters of Marketing Conference in Florida, USA. That’s an incredibly frustrating fact, but to what does Bob attribute this [...]

• Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer [...]

• Why Data Is the Future of FMCG Retail

  7 years ago News

  

  Across the globe, offline FMCG retail and e-commerce are on a collision course to create a new converged reality. Amazon’s multibillion-dollar acquisition of Whole Foods is leading the charge, with Alibaba's investment in Indian grocer Bigbasket likely to be in [...]

• You Could Be Wasting Half of Your Marketing Spend

  7 years ago News

  

  Tracking marketing spend and measuring results of campaigns to create actionable insights is a challenge that the marketing industry famously faces. Despite this, almost a quarter (23%) of digital marketers aren’t tracking campaign spend whatsoever, according to our recent research [...]