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Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business; China Consumers Shop Differently on Mobile & [...]
Weekly Focus: Alibaba Bolsters SEA Focus with Lazada Investment Boost
This week, Alibaba Group takes the spotlight with its USD$2bn (£1.44bn) investment in Singapore-headquartered e-commerce operator Lazada, as it ramps up it expansion plans for Southeast Asia. This would push its total investment to USD$4bn (£2.88bn), following its initial USD$1bn [...]
Diamond Hedge Hopes AR Will Help It Sparkle in APAC
With consumers in the Asia-Pacific region already accustomed to augmented and virtual reality (AR/VR) technologies, one company hopes this means they will be able to more quickly adapt to its own platform. Launched in 2015, Diamond Hedge touts itself as a [...]
The Anatomy of the Modern Digital Advertiser: Outcomes-Based vs Enterprise
The service layer is a complicated space right now. Holding groups, consultancies, and vendors are all fighting to work directly with marketers. All are approaching it from a different angle. Holding groups are in a forced rationalisation process, as they to [...]
What the Google Ad-Blocker Can Teach Brands About Relevance & Safety
Google's decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution for users to avoid exposure to ads is also a way for Google to eliminate their competition for ad dollars. [...]
From Second to First: The Changing Face of Auction Dynamics
The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long; and with a greater focus on transparency across the programmatic supply chain, maybe a first-price auction model is the answer. At Advertising Week [...]
Transparency at IAB Annual Leadership Meeting: 3 Ways the Ad Industry Is Improving
At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more openness and accountability. Fraud, viewability, and brand safety are just a few of the concerns that have driven the desire [...]
Shopping On the Go & the Future of the Store
Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on changing consumer lifestyles and new paths to purchase in order to take full advantage. In [...]
How GDPR-K Dramatically Changes the Landscape for Kids’ Brands & Publishers in Europe
The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In this piece for ExchangeWire, Dylan Collins (pictured below), co-founder and CEO, SuperAwesome, explains why it’s not enough to look for GDPR-compliance – [...]
Attribution in Automotive: Q&A with PureCars
The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking place on smartphones. In this Q&A, Sam Mylrea (pictured below), CEO, PureCars, explains how this [...]
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