Latest Stories

• Another Year of Transparency? Q&A with Koray Fuat, PubMatic; Ignasi Prat, Tappx; & Michael Nevins, Smart

  7 years ago News

  

  GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners they work with, but it will also make them more protective of their data. At the same time, the big [...]

• Marketers Need to Do More with Mobile Tech: Q&A with Ian James, Verve

  7 years ago News

  

  Are marketers using mobile and location-based advertising to its full potential? In this Q&A with Ian James (pictured below), GM international, Verve, ExchangeWire discusses the current location-based marketing landscape. ExchangeWire: Where is location-based mobile marketing going in the wider advertising/marketing mix? Ian James: In 2017, [...]

• BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: BAT Influence Stifling Ad Tech Competition in China; Alibaba to Grab 9.8% of Global Ad Revenue; AU [...]

• India Marketers Need Documented CX Vision

  7 years ago News

  

  Brands in India must step up and start applying 'emotion' to their marketing messages as well as establish a clear customer experience (CX) strategy to be a leader in their industry. According to Forrester's recent 2017 India Customer Experience Index, [...]

• Weekly Focus: Alibaba Credits 'New Retail' for 56% Revenue Growth

  7 years ago News

  

  This week, Alibaba reports a 56% climb in revenue for the quarter ended 31 December, 2017, which it says is fuelled by a continued focus on the company's 'new retail' strategy. The Chinese e-commerce giant chalked up revenue totalling ¥83.03bn [...]

• What's on the Horizon for Header Bidding

  7 years ago News

  

  Header bidding has been one of the hottest topics for the last year, giving the advertising industry new ways to sell programmatic inventory. Writing exclusively for ExchangeWire, Augustin Ory (pictured below), CEO, The Moneytizer, talks about the ways publishers can [...]

• Amazown Goal? Shining a Light on the Inconvenient Impact of Convenience

  7 years ago News

  

  January 2018 may go down in history as the month when automation went mainstream. Here, Dr John Bates, CEO, Testplant, tells us exclusively how, despite decades of premonitions, promises, and potential, when Amazon Go opened the doors of its first [...]

• Programmatic Direct Proves Relationships Are Still at the Heart of Advertising

  7 years ago News

  

  More control, more transparency – more ROI. Programmatic direct has everything going for itself. In this op-ed for ExchangeWire, Richard Kidd (pictured below), VP, head of business development, OpenX, looks at the reason for programmatic direct’s meteoric rise and its [...]

• A DSP’s Open Letter About Social Buys

  7 years ago News

  

  What value could social data add to programmatic buying? Writing exclusively for ExchangeWire, Jeff Marshall (pictured below), CrossInstall’s co-founder and CEO and a mobile gaming and advertising industry veteran, discusses why DSPs are adding to their programmatic offerings with social [...]

• Now & Next: Payment Solutions

  7 years ago News

  

  The recent pace of change in the payment solutions space has been rapid. From contactless payments, to mobile wallets, and now payment via QR codes, these advancements have led to talk of cashless societies. This edition of RetailTechNews’ Now & [...]