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Header Bidding is Dead – Long Live Header Bidding!
Header bidding continues to grow, with some SSPs reporting an impressive 202% year-on-year growth in Q3 2017. This growth explains why so many tech companies have jumped into the space. In this piece for ExchangeWire, Jonnie Byrne, managing director UK [...]
Supply & Demand Path Optimisation – We Need to Find a Happy Medium
In ad tech we use the word ‘optimisation’ a lot. We optimise for performance, for ad spend, and for revenue. But when we optimise, we do so to win. This means that someone else loses. In this piece, Hilit Vainberger [...]
How AI Is Revolutionising the Way We Do business
With customers increasingly moving away from brick-and-mortar stores for their shopping, finding new ways to personalise the customer experience has never been more important. In this Q&A with RetailTechNews, Aaron Glazer, CEO, Taplytics (pictured below), explains the role AI can [...]
Ads.txt Is Only *One* Solution to Ad Fraud: Q&A with Andy Evans, CMO, Sovrn
In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go beyond mere ads.txt implementation, and among other things discusses the impact of publisher whitelists on mid- to long-tail publishers. ExchangeWire: Why [...]
Brazil Against Fake News During Elections; ‘Omnishopper’ Consumer Behaviour
In this week’s LATAM Roundup: with the support of the government and the federal police, a group formed by federal agencies plans to propose a law to investigate, curb, and punish people involved in the use of false news in [...]
Amazon TAM startet in Deutschland; Plista Trendradar
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Amazons Header-Bidding-Lösung TAM startet in Deutschland; Plista Trendradar 2018; und Adyoulike erhält britische JICWEBS-Zertifizierung. Amazon bringt Transparent Ad Marketplace nach Europa Die Header-Bidding-Lösung von Amazon kommt nach Europa. Die Cloud-basierte serverseitige [...]
How AI Can Be Employed by Brands to Bolster Customer Engagement & Sales
As an industry, we have been highly focused on applying a scientific approach to relationship marketing; but it is important to realise that relationships start long before someone presses the ‘buy’ button. In this piece, Pini Yakuel (pictured below), CEO of [...]
With Customers Firmly Behind the Wheel, How Can Marketers Succeed in 2018?
Where is marketing heading in 2018? In this piece for ExchangeWire, Jamie Anderson (pictured below), EMEA President, Marketo, looks at the growing influence of customers on the brand-user relationship, of marketing executives in the boardroom, and of AI in the ad [...]
The Biggest Threat of Ad Fraud is Oversimplified Solutions: Q&A with Asaf Greiner, Protected Media
Ad fraud remains a conundrum for the programmatic industry, threatening even perfectly legitimate publishers with losing their ability to fund their operations through advertising. As a result, large players could eventually be the only publishers left standing, leaving the internet with [...]
Amazon TAM Available in Europe; Mediacom Launches DOOH Trading Desk
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Amazon TAM launches in Europe; DOOH trading desk by Mediacom; Adyoulike receives JICWEBS Good Practices stamp of approval; and Captify welcomes new [...]
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