Latest Stories

• Disrupt Your Marketing: Understanding What AI Really Means

  7 years ago News

  

  Retargeting is an important campaign strategy with many options available to marketers. But how are artificial intelligence (AI) technologies helping to make 'smarter' campaign decisions and change the retargeting game? Writing exclusively for ExchangeWire, Radoslaw Dobrolecki (pictured below), US business [...]

• DOOH Has Evolved to Become Flexible, Tactical & Real-Time: Q&A with Neil Morris, Grand Visual

  7 years ago News

  

  In April 2017, digital OOH production house, Grand Visual, launched its campaign-management and delivery platforms to the entire market with the creation of QDOT, a dedicated ad tech business for digital OOH. ExchangeWire speaks with Neil Morris, the founder of [...]

• Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Cross-device strategies paramount to winning mobile-first shoppers; Getting to grips with the [...]

• Now & Next: Fake News

  7 years ago News

  

  Fake news is a hot topic across the globe. The concept of fake news is particularly pertinent and discussions focus on genuinely falsified news and genuine news that is claimed to be fake for personal or company gains. This issue of ExchangeWire’s [...]

• Shared Responsibility Needed to Make APAC Programmatic

  7 years ago News

  

  All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers. Together, this would ensure consumer experience is optimal and [...]

• How Voice Search Will Change Consumer Behaviour

  7 years ago News

  

  With the business world only just coming to terms with mobile as the future of the internet, there’s an emerging, and slightly misunderstood, revolution sitting on the periphery of even the most attentive marketers and businesses: voice search. Wajid Ali, head [...]

• IAB AU Champions Ads.txt Adoption; Singapore Millennials Say Ads Don't 'Get' Them

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don't 'get' them; MCN offers consolidated customer view across [...]

• APAC Marketers Must Act As GDPR Impact Spans Wide

  7 years ago News

  

  Asia-Pacific businesses that assume they need not worry about the upcoming European Union's data privacy laws should think again, as they may need to ensure compliance even if they do not physically operate in the region. Slated to take effect [...]

• Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen launches person-level TV DMP; Vistar launches private marketplace for DOOH; Adform partners with Hivestock; Sizmek partners with industry partners for viewability [...]

• Mobile Formats: The Devil Is in the Data

  7 years ago News

  

  Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad, for example. In order to target effectively, marketers need to understand how engagement rates differ depending on a whole host of issues [...]