Latest Stories

• Attribution Fraud in the In-App World

  7 years ago News

  

  Fraud remains a key threat to the digital advertising world and has been a pervasive hazard throughout its history. Where app promotions are concerned, the problem is particularly acute. New forms of attribution fraud have quickly emerged that are far [...]

• Retail on the Rails: The Rise & Rise of Commuter Commerce

  7 years ago News

  

  Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Here, Ian Reynolds, managing director, KBH On-Train Media (pictured below) explains to RetailTechNews how retailers can profit [...]

• Bots, GDPR & Second-Party Data: Why Data Quality is King in 2018

  7 years ago News

  

  With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides – will continue to play a role for campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly [...]

• Will We Ever Stop Ad Fraud?

  7 years ago News

  

  Do we need to accept that ad fraud is a part of the advertising industry? Or, is it time to take a stance and take responsibility? Writing for ExchangeWire, Elliot Clayton (pictured below), VP media UK, Conversant, looks at the current [...]

• Whole Foods Launches on Prime Now; Earnings Soar as Amazon Views Overseas Expansion

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Whole Foods Launches on Prime Now; Earnings Soar as Amazon [...]

• Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]

• What's in Store for Ad Tech This Year

  7 years ago News

  

  Ad tech and advertising are always changing; and there's a lot to look forward to as we move ahead this year. Writing exclusively for ExchangeWire, Eric Wheeler (pictured below), CEO, 33Across, talks about what will be changing in the industry [...]

• Buying Intent Is Increasing in the UK; Mobile Consumers Will Desert Their Cart If the Experience is Flawed

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Buying Intent is Increasing in the UK; Mobile Consumers Will Desert Their Cart If the Experience is Flawed; and Sites Are Improving for Busy Seasons. Buying [...]

• Another Year of Transparency? Q&A with Koray Fuat, PubMatic; Ignasi Prat, Tappx; & Michael Nevins, Smart

  7 years ago News

  

  GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners they work with, but it will also make them more protective of their data. At the same time, the big [...]

• Marketers Need to Do More with Mobile Tech: Q&A with Ian James, Verve

  7 years ago News

  

  Are marketers using mobile and location-based advertising to its full potential? In this Q&A with Ian James (pictured below), GM international, Verve, ExchangeWire discusses the current location-based marketing landscape. ExchangeWire: Where is location-based mobile marketing going in the wider advertising/marketing mix? Ian James: In 2017, [...]