Latest Stories

• Tradelab Debut in Brazil; IAB Brazil's 2017 President is From the Programmatic Market

  9 years ago News

  

  This week’s LATAM roundup brings the following news: French Tradelab launch their office in Brazil, aiming to grow the programmatic market; IAB Brazil's 2017 president is Cristiano Nóbrega, from local DMP TailTarget; Predicta Melt launch premium ad network and discloses their [...]

• Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA

  9 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere strategische Partnerschaft in Deutschland; Adjust expandiert in USA; Mobile immer dominanter; und Fünf Fragen an Oliver Hülse, Rocket Fuel. Strategische Partnerschaft [...]

• Why In-App Advertisers Can Still Thrive After the App Install Plateau

  9 years ago News

  

  This year’s plateau in downloads has caused panic among in-app advertisers, who have begun to worry about the app’s premature demise and what that means for revenue. But, according to Todd Miller, global marketing solutions, Cheetah Ad Platform, the app market [...]

• EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership [...]

• Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project

  9 years ago News

  

  Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon Project. ExchangeWire speak with Kershaw about what his new role entails, how header bidding fits [...]

• Discrepancies in Facebook Tracking; Digital Habits of US Voters

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Discrepancies in Facebook tracking; Digital habits of US voters; CTR [...]

• Publishers on Programmatic in Finland

  9 years ago News

  

  According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from December 2015, the Association of Finnish Advertisers found that 75% of advertisers engaged in programmatic buying of ads. Sounds like [...]

• Mobile Engagement Boosts Facebook Revenues

  9 years ago News

  

  Yesterday (2, October 2016), Facebook, Criteo, and Rubicon Project posted their Q3 2016 financial results, for the year ended 30 September. Facebook and Criteo both saw strong results, the latter off the back of the acquisition of HookLogic and a [...]

• Algorithms Can Teach Us About Ourselves: The Power of Automation

  9 years ago News

  

  3 November, 2016 marks the third year of the Xaxies Awards in the UK – the annual awards held by Xaxis to celebrate the best of programmatic technology and advertisers’ campaigns. This year, Simone Giertz, 25-year-old inventor, robotics enthusiast, and YouTube [...]

• A Behemoth's Birthday: Why We All Owe Google a Drink

  9 years ago News

  

  With Google recently turning 18 years old, Darren Fullerton, head of SEO, Forward3D, reflects on the journey the advertising giant has been on and believes, despite the controversy it brings to the digital advertising industry, a world with Google is far [...]