Latest Stories

• Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google's DoubleClick starts Programmatic Guaranteed; Flashtalking acquires Encore; MediaMath Launches Helix; and Series A funding for startup [...]

• Internet Marketing Remains a Safe Bet During Economic Uncertainty

  9 years ago News

  

  Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for 13 successive quarters, and marketers’ budget plans for 2016/2017 are positive. ExchangeWire spoke exclusively to Bill [...]

• 50% Using Programmatic to Buy Mobile; 39% Believe Skill Shortage is Holding Back Growth

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 50% using programmatic to buy mobile; 39% believe skill shortage [...]

• VideoAmp to Expand Internationally with USD$15m Investment

  9 years ago News

  

  Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep up. Many cross-screen technology companies have emerged over the last few years, each offering solutions for advertisers to manage their [...]

• Malaysians Want Fast Mobile Video; AU to Spend AUD$28m on Ads Promoting Innovation Agenda

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysians want fast, quality mobile video; AU to spend AUD$28m on ads promoting Innovation Agenda; SpotX hires [...]

• Good Things Often Start as a Hack: Header Bidding Q&A With Tim Cadogan, CEO, OpenX

  9 years ago News

  

  Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase revenue by introducing more competition for their inventory. In an interview with ExchangeWire, Tim Cadogan, CEO at OpenX (pictured below), believes [...]

• Publisher Co-operatives: A Global Trend

  9 years ago News

  

  Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager, international (pictured below) at Rubicon Project spoke exclusively to ExchangeWire and shared his prediction that publisher co-ops are going to [...]

• Why It’s Time to Bring Art Back Into Digital Advertising & Refocus On Media Context

  9 years ago News

  

  Truly successful ads combine high-quality creative with suitable placement in appropriate environments and effective targeting. But, while advertisers are distracted by tailoring their ads based on data, they are missing the bigger picture. Nick Welch, business development director UK, ADmantX (pictured below), in this piece calls for [...]

• Marketers Will Unite Sales & Media Touch-points in New Ways in 2016

  9 years ago News

  

  Annual 'Digital and Media Predictions' outline the need to optimise video and mobile advertising, evaluate connected TV opportunities, and develop inspiring branded content. Today (12 January), Millward Brown, the world’s leading expert in helping businesses grow strong brands, released its annual [...]

• China's iPinYou Bets on Local Knowledge Against Google

  9 years ago News

  

  China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher level of service compared to Google, which it considers its archrival. iPinYou, which last month announced it had restructured to "return" [...]