Latest Stories
AOP Reminding Publishers Of Their Worth On October 14
The AOP is hosting its annual Digital Publishing Summit next Friday on October 14. This year's event will focus on how media owners "up their worth, both internally, and to clients and users across the globe". The AOP [...]
Phang Chee Leong, CEO Innity, On Its Recent Partnership With China’s adSage, Seamless Search & Display Integration & Further Expansion in APAC
Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese [...]
Phang Chee Leong, CEO Innity, On Its Recent Partnership With China's adSage, Seamless Search & Display Integration & Further Expansion in APAC
Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese [...]
Cookie Directive: How To Kill Off European Publishers; While Giving A Monster Monopoly A Competitive Advantage
Facebook is in hot water again, as it seems to have re-instated the "datr" cookie to track all users on sites using the "like" button - whether you are logged into the social network or not. It would seem [...]
Stuart Colman, MD Europe AudienceScience, Discusses The DMP Opportunity And What It Means For Both Publishers And Advertisers
Stuart Colman is the MD Europe AudienceScience. Here he discusses the DMP opportunity and what it means for both publishers and advertisers. For those not in know of the industry's latest TLA, how would define a DMP? A Data Management [...]
Rubicon Report Shows DSPs & Automated Ad Trading Getting Traction In Europe; Ad Nets Still In Rude Health
The Rubicon Project released a comprehensive report on the state of the data-driven display space today. The report, commissioned in partnership with Econsultancy, presents strong evidence that programmatic display buying is gaining traction among the traditional display buyers and [...]
ATS Paris: Évènement Gratuit Pour Les Annonceurs
With ATS Paris only just over a month away, ExchangeWire is offering free access to French advertiser-side marketers. Mais oui. Évènement gratuit pour les Annonceurs. The line-up for ATS Paris is a melange of local C-level execs and [...]
European Display Spend Upto €5.8 Billion, As Germany Remains The Biggest Market In Europe
There is very little data on the European display market as a whole - except of course for the excellent IAB Europe AdEx report. It details all the markets in Europe across the various channel. The survey runs [...]
TraderTalk Episode 8: Criteo's Michael Steckler Discusses The Criteo Offering, Moving Up The Sales Funnel & The Cookie Directive
After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks [...]
Popular Tradertalks
Latest Posts
-
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future? -
Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover -
Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership -
Chrome’s Cookie Commotion: Is it Finally Over? -
The Stack: Ad Tech Faces Major Shake Up
Follow ExchangeWire