Latest Stories
Jay Stevens Runs Through The Basics Of Private Marketplaces, And The Benefits For European Publishers
Private exchanges and marketplaces are seen as a big step towards achieving scale for brand safe inventory in the European automated channel. With ATS London only a matter of days away, ExchangeWire talks to Jay Stevens, VP & GM, [...]
Ad Trading Summit: Seizing Real-Time Bidding Opportunities
Later this month, several of us from Microsoft Advertising will be in London attending the Ad Trading Summit (ATS). It’s my first time attending ATS and I think the timing is great. In 2011, the real-time bidded (RTB) exchange model [...]
James Simmons, MATCH Media Director, On Being Australia’s Largest Privately Owned Media Agency, Setting-up An Ad Trading Desk, The Art Of Advertising & How Ad Networks Need To Adapt Or Die
James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying [...]
James Simmons, MATCH Media Director, On Being Australia's Largest Privately Owned Media Agency, Setting-up An Ad Trading Desk, The Art Of Advertising & How Ad Networks Need To Adapt Or Die
James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of [...]
Whither The Media Plan: Introducing The Panel That Will Discuss The Future Of Media Buying In Europe
The media plan is the focal point for our industry. Everyone in the online advertising business looking to secure media spend needs to get on the media plan. But there have been big changes over the past twelve [...]
Those 5 Things In Ad Tech You Missed This Week
What The **** Is Going On At Yahoo? If AOL was the circus last week, then Yahoo has provided the fodder for the chattering digiratti classes this week. And what a glorious mess it was. Bartz gets fired by [...]
Agenda Now Live For ATS London; Only Handful Of Tickets Remaining; And Marketers You Still Go Free!
ExchangeWire is looking forward to hosting over four hundred of the industry's best minds on September 20 for Europe's biggest event on data-driven display and media optimisation. This year's conference is probably the most diverse we have put on. [...]
Eric Ward Discusses Trends In European Ad Tech And Potential M&A Activity In The Local Markets
Eric Ward is Director at goetzpartners Corporate Finance, focusing on the digital media and ad tech sectors. Here Ward discusses about trends in the European ad tech sector, and potential M&A activity in the market. What M&A trends are we [...]
Travis Johnson, Head of Cadreon Australia Discusses The Cadreon Launch
Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and [...]
Travis Johnson, Head of Cadreon Australia Discusses The Cadreon Launch
Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and [...]
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