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Industry Ponders Whether The Current Attribution Model Needs To Be Addressed
The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of it. And it's how the majority of agencies justify their DR display spend to advertisers. But questions [...]
Gavin Deadman Discusses DSP Algorithms, In-House Exchange-Buying, And The PV Impression
I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently put in place such a strategy was King.com - a leading social gaming company based in London. ExchangeWire [...]
Nigel Gilbert Talks Orange Ad Market Volumes, The Ad Network Model And Malware Prevention
Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development of the Orange Ad Market since its roll-out last year, the non-conflict of owning an ad network and exchange, [...]
Auke Van Den Hout Discusses Decoupling, The Cookie Directive And How Adatus Is Bringing Third-Party Data To The European Market
Data continues to be the hottest topic in display. How do I leverage it, how do I value it and more importantly how do I trade it? Auke van den Hout is the Founder of Adatus, a pan-European [...]
UK Display Spend Up By 27.5% To £945 Million; Growth Fuelled By Rise In Facebook DR Spend
IAB UK released some numbers yesterday on the size of the advertising market in the UK. Online advertising is is now in excess of four billion, and estimates that one in four pounds is now being spent on digital. [...]
Sue Hunt Discusses RTB On The Right Media Exchange, The Premium Positioning, And Audience Sharing
Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly every month - and is used by a host of trading desks, DSPs and ad networks to access inventory. [...]
The Life And Death Of The Ad Network
The ad network is a great business model. No, it's amazing. You could start one in the morning with two people and be making 200K by the end of month. No joke. It's easily done. [...]
Why Some Big Digital Advertisers Will Bring Exchange Buying In-House
I always find it interesting when the likes of Techcrunch and Business Insider wade into the display space to offer ill-informed analysis on possible future trends and "industry corruption". The latest nugget to surface from BI is the idea [...]
Gustav Von Sydow Discusses The Burt Analytics And Data Management Offering
There is a lot of noise around data trading at the minute. There are a stack of VC-backed ad tech vendors partnering with publishers and other data sources to capture user intent so that they can sell it on [...]
IE9 Throws A Spanner In The Works, As It Introduces Block Lists For Third Party Trackers
Third party cookie targeting is getting a bad wrap at the minute. Having been demonised by a serious of biased pieces by Emily Steel and colleagues at the pay wall friendly, WSJ, the cookie has few friends in most [...]
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