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StrikeAd Looking To Establish Itself As The Next Generation Ad Server For Mobile Display Buys
The mobile market is still relatively wild. With an underdeveloped infrastructure advertisers and media buyers have been reluctant to put significant budget into the mobile channel. StrikeAd is now looking to address the deficiencies on the buy-side with [...]
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop
Peter Kafka reported last night that Google has cut off AppNexus from its RTB inventory on Adx. Google has cited the protection of users and publishers as the primary reason, insisting all buyers trading through the AppNexus platform must [...]
Eric Ward, Director At goetzpartners, Discusses M&A Activity In Europe And Trends In The Online Advertising Space
Can you give some overview on the services offered by goetzpartners? goetzpartners is a pan-European corporate advisory firm with about 200 professional across our 9 offices which are based in the UK, Germany, France, Russia, Spain, Czech Republic and Switzerland. We [...]
Curt Hecht, President, VivaKi Nerve Centre, Responds To Recent TechCrunch Allegations
How do you respond to recent accusations in TechCrunch that Vivaki is receiving considerable kickbacks as part of its global deal with Google? Are “kickbacks” part of this deal? CH: No. VivaKi/Publicis Groupe has a strategic deal with Google because we [...]
That TechCrunch Piece And The Vagaries Of Mainstream Media Coverage
I have been one of Google's biggest critics since I launched this blog back in the day, but I have to say yesterday’s TechCrunch piece on the rise of the DSPs was embarrassing. Sure it highlighted some interesting points [...]
Spray and Pray, Baby: The Insider View On The Dysfunctional State Of Display
So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context - and we’re beginning to revolutionise online display advertising...no wait. No we're not. Despite the liquidity and progress being made in this [...]
EU Privacy Strategy Is Still A Complete Mess
Yesterday's Wall Street Journal piece on user privacy in Europe was again a timely piece on the continuing mess that is the EU's political strategy on user privacy. The directive passed down by the commission has become like most [...]
How Effective Will Mobile RTB Be For Ad Buyers?
I’ve been reading quite a bit about RTB in mobile recently. Some ad tech vendors have been talking it up in the usual trade press outlets. It’s the next channel to succumb to the RTB revolution apparently. [...]
Marco Bertozzi Discusses The Renewal Of The Vivaki And Invite Partnership
Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center, spoke to ExchangeWire this week about the implications of the partnership and what we’re likely to see in terms [...]
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