Event Video

Cooperation: The Center of AD-tention

The battle for consumer attention is on. But with an ever-expanding mobile landscape, there’s little insight into what drives attentive outcomes.

What’s undeniable is video spots are more likely to be successful when consumer, advertiser, and publisher desires align. When these 'cooperative moments' are found, the odds of gaining attention increase. Without these moments, concessions have to be made.

At ExchangeWire's recent Attention Live event, Mark Slade of Digital Turbine explored how brands can reduce these concessions by pursuing 'cooperative consumer mindsets' and 'cooperative ad-breaks' (when the publisher creates a natural ad placement).


• Mark Slade, VP, Brand Sales, Digital Turbine