Could Contextual be the Future of Digital Advertising?
On day one of ATS London 2023, an expert panel discussed how contextual advertising is evolving amidst the shift to privacy and the recent surge in AI and machine learning.
As the deprecation of third-party cookies draws near and more stringent privacy regulations come into effect, can the ad tech industry find a sustainable future in contextual advertising?
Grace Dillon – ExchangeWire (moderator)
Daniel Sichel – Zenith Global
Zivile Vaisvilaite – SmartFrame
Bill Swanson – Connatix