Event Video
Trust, Safety and Revenue: How Consumer Protection Aligns With Revenue Goals
As malvertising threats continue to grow, so does our responsibility as an industry to protect consumers, but that doesn’t mean that the cost and effort of that responsibility is a net cost to the industry.
In this session recorded at ATS London 2025, The Media Trust highlights digital threat trends facing our industry and then moderate a panel of industry leaders focused on growing revenue and consumer trust amidst an increasingly sophisticated threat landscape. This comprehensive session will consider how publishers, ad tech platforms, and security providers are collaborating to defend audiences and make safety a critical part of their overall revenue strategy.
Featuring Will King (The Media Trust); Tom Pickworth (Mail Metro Media); Heather Carver (Freestar); and Samara Hocihara (The Telegraph)