ATS Paris 2019

AGENDA - ENGLISH

8.30am: Registration & Breakfast

9.00am: Welcome & Introduction
– Rachel Smith, COO, ExchangeWire

9.20am: Waze Keynote Presentation & Fireside Chat

9.40am: Panel Discussion – The Various Routes to Content Monetisation
Speakers:
– Gael Demessant, Director of Programmatic and Yield Management, Primsa Media Solutions

10.10am: Panel Discussion – The ID Conundrum: How to Navigate Spend Through the World of Walled Gardens
Speakers:
– Mathieu Roche, CEO, ID5
– Sergio Cuerda, Strategic Development Manager, IPONWEB
– Thomas Allemand, Head of Digital Trading & Programmatic, Zenith/Publicis Media
– Emilie Proyart, Head of Digital, Les Echos – Le Parisien

10.40am: Panel Discussion – How the Service Layer Makes Programmatic Work for Advertisers
Steven Fitzgerald, Platform Director, Verizon Media
– Additional speakers to be confirmed shortly

11.10am: BREAK

11.40am: Fireside Chat – Why Brands Should Embrace In-App Advertising
– Jean-Baptiste Godinot, Global Sales Director, Gameloft

12.00pm: Index Exchange Keynote Presentation & Fireside Chat
– Charles Emeriau, Director, Publisher Sales Southern Europe, Index Exchange

12.20pm: Panel Dicussion – The Ad Fraud Conundrum
Speakers:
– Claude Spasevski, MD Sizmek France, Sizmek
– Frédéric Eichenbaum, Head of Activation & Data Services, 3W.relevanC

12.50pm: Keynote – Connected TV: Embracing the Future
– Virginie Dremeaux, Digital Marketing Director, CANAL+ BRAND SOLUTIONS

1.00pm: Panel Discussion – Connected TV: Embracing the Future
Moderator:
– Isabelle Le Roy, Founder & CEO, tracks&facts
Speakers:
– Virginie Dremeaux, Digital Marketing Director, CANAL+ BRAND SOLUTIONS
– Emmanuel Crego, Joint Director General, Values
– Fayssal Kartobi, Director Marketing Data and Advertising, TDF
– Sébastien Robin, Managing Director France, SpotX

1.30pm: LUNCH

AGENDA - FRANÇAIS

8h30: Inscription et café

9h00: Accueil et Introduction
– Rachel Smith, COO, ExchangeWire

9h20: Waze Keynote Presentation & Fireside Chat

9h40: Table Ronde d’Experts – Les Divers Chemins qui mènent à la Monétisation de Contenu
Intervenants:
– Gael Demessant, Directeur Programmatique et Yield management, Primsa Media Solutions

10h10: Table Ronde d’Experts – Le Casse-Tête de l’ID :  Comment Diriger ses Dépenses à travers le Monde des Jardins Clos
Intervenants:
– Mathieu Roche, CEO, ID5
– Sergio Cuerda, Strategic Development Manager, IPONWEB
– Thomas Allemand, Head of Digital Trading & Programmatic, Zenith/Publicis Media
– Emilie Proyart, Head of Digital, Les Echos – Le Parisien

10h40: Table Ronde d’Experts – Comment la Couche Service fait du Programmatique un Outil Efficace pour les Publicitaires
– Steven Fitzgerald, Platform Director, Verizon Media

11h10: Pause

11h40: Discussion “Au Coin du Feu” – Pourquoi les Marques devraient adopter la Publicité In-App
– Jean-Baptiste Godinot, Global Sales Director, Gameloft 

12h00: Index Exchange Keynote Presentation & Fireside Chat
– Charles Emeriau, Director, Publisher Sales Southern Europe, Index Exchange

12h20: Discussion Informelle “au Coin du Feu” – L’Enjeu de la Fraude Publicitaire : Comment Adresser ce Problème à Plusieurs Milliards d’Euros
Speakers:
– Claude Spasevski, MD Sizmek France, Sizmek
– Frédéric Eichenbaum, Head of Activation & Data Services, 3W.relevanC

12h50: Keynote – TV Connectée : Choisir le Futur
– Virginie Dremeaux, Digital Marketing Director, CANAL+ BRAND SOLUTIONS

1h00: Table Ronde d’Experts – TV Connectée : Choisir le Futur
Moderator:
Isabelle Le Roy, Founder & CEO, tracks&facts 
Intervenants:

– Virginie Dremeaux, Digital Marketing Director, CANAL+ BRAND SOLUTIONS
– Emmanuel Crego, Joint Director General, Values
– Fayssal Kartobi, Director Marketing Data and Advertising, TDF
– Sébastien Robin, Managing Director France, SpotX

1h30: Déjeuner


Other Events

Want to sponsor an event? Get in touch »