ATS Paris 2019

AGENDA - ENGLISH

8.30am: Registration & Breakfast

9.00am: Welcome & Introduction
– Ciaran O’Kane, CEO, ExchangeWire

9.20am: Waze Keynote Presentation & Fireside Chat
Moderator:
– Aude Perdriel Vaissière, COO, Reveal Content
Speaker:
– Maude Menant, Agency Lead France, Waze

9.40am: Panel Discussion – The Various Routes to Content Monetisation
Moderator:
– Michel Juvillier, CEO, Juvillier Conseil
Speakers:

– Gael Demessant, Director of Programmatic and Yield Management, Prisma Media Solutions
Alexis Marcombe, Managing Director, MEDIA.figaro

10.10am: Panel Discussion – The ID Conundrum: How to Navigate Spend Through the World of Walled Gardens
Moderator:
Isabelle Le Roy, Founder & CEO, tracks&facts 
Speakers:

– Mathieu Roche, CEO, ID5
– Sergio Cuerda, Strategic Development Manager, IPONWEB
– Thomas Allemand, Head of Digital Trading & Programmatic, Zenith/Publicis Media
– Emilie Proyart, Head of Digital, Les Echos – Le Parisien

10.40am: Panel Discussion – How the Service Layer Makes Programmatic Work for Advertisers
Moderator:
– Aude Perdriel Vaissière, COO, Reveal Content
Speakers:
Steven Fitzgerald, Platform Director, Verizon Media
– Stephanie Guedon, Senior Media Manager, Equancy
– Guillaume Valicon, Vice-Président Product & Solutions, Tradelab

11.10am: BREAK

11.40am: Fireside Chat – Why Brands Should Embrace In-App Advertising
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speaker:
– Jean-Baptiste Godinot, Global Sales Director, Gameloft

12.00pm: Index Exchange Keynote Presentation & Fireside Chat: What are the issues of identity in programmatic
Moderator:
Ciaran O’Kane, CEO, ExchangeWire
Speaker:
– Charles Emeriau, Director, Publisher Sales Southern Europe, Index Exchange

12.20pm: Keynote – Connected TV: Embracing the Future
– Virginie Dremeaux, Digital Marketing Director, CANAL+ BRAND SOLUTIONS

12.30pm: Panel Discussion – Connected TV: Embracing the Future
Moderator:
– Isabelle Le Roy, Founder & CEO, tracks&facts
Speakers:
– Virginie Dremeaux, Digital Marketing Director, CANAL+ BRAND SOLUTIONS
– Emmanuel Crego, Joint Director General, Values
– Fayssal Kartobi, Director Marketing Data and Advertising, TDF
– Sébastien Robin, Managing Director France, SpotX

1.00pm: Panel Discussion – From Data to Delivery: Making Transparency Work for the Buy & Sell Sides
Moderator:
– Michel Juvillier, CEO, Juvillier Conseil
Speakers:

– Frédéric Eichenbaum, Head of Activation & Data Services, 3W.relevanC
– Fabien Magalon, Managing Director, Alliance Gravity Data Media
– Pascal Le Clainche, Digital Marketing Director, Johnson & Johnson

1.30pm: LUNCH

AGENDA - FRANÇAIS

8h30: Inscription et café

9h00: Accueil et Introduction
– Ciaran O’Kane, CEO, ExchangeWire

9h20: Waze Keynote Presentation & Fireside Chat
Modérateur:
– Aude Perdriel Vaissière, COO, Reveal Content
Intervenants:
– Maude Menant, Agency Lead France, Waze

9h40: Table Ronde d’Experts – Les Divers Chemins qui mènent à la Monétisation de Contenu
Modérateur:
– Michel Juvillier, CEO, Juvillier Conseil
Intervenants:

– Gael Demessant, Directeur Programmatique et Yield management, Prisma Media Solutions
Alexis Marcombe, Managing Director, MEDIA.figaro

10h10: Table Ronde d’Experts – Le Casse-Tête de l’ID :  Comment Diriger ses Dépenses à travers le Monde des Jardins Clos
Modérateur:
Isabelle Le Roy, Founder & CEO, tracks&facts 
Intervenants:

– Mathieu Roche, CEO, ID5
– Sergio Cuerda, Strategic Development Manager, IPONWEB
– Thomas Allemand, Head of Digital Trading & Programmatic, Zenith/Publicis Media
– Emilie Proyart, Head of Digital, Les Echos – Le Parisien

10h40: Table Ronde d’Experts – Comment la Couche Service fait du Programmatique un Outil Efficace pour les Publicitaires
Modérateur:
– Aude Perdriel Vaissière, COO, Reveal Content
Intervenants:
– Steven Fitzgerald, Platform Director, Verizon Media
– Stephanie Guedon, Senior Media Manager, Equancy
– Guillaume Valicon, Vice-Président Product & Solutions, Tradelab

11h10: Pause

11h40: Discussion “Au Coin du Feu” – Pourquoi les Marques devraient adopter la Publicité In-App
Modérateur:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speaker:
– Jean-Baptiste Godinot, Global Sales Director, Gameloft 

12h00: Index Exchange Keynote Presentation & Fireside Chat: Quels sont les enjeux de l’identité en programmatique
Modérateur:
Ciaran O’Kane, CEO, ExchangeWire
Intervenants:
– Charles Emeriau, Director, Publisher Sales Southern Europe, Index Exchange

12h20: Keynote – TV Connectée : Choisir le Futur
– Virginie Dremeaux, Digital Marketing Director, CANAL+ BRAND SOLUTIONS

12h30: Table Ronde d’Experts – TV Connectée : Choisir le Futur
Modérateur:
Isabelle Le Roy, Founder & CEO, tracks&facts 
Intervenants:

– Virginie Dremeaux, Digital Marketing Director, CANAL+ BRAND SOLUTIONS
– Emmanuel Crego, Joint Director General, Values
– Fayssal Kartobi, Director Marketing Data and Advertising, TDF
– Sébastien Robin, Managing Director France, SpotX

1h00: Expert Round Table – From Data to Delivery: Making Transparency Work for the Buy & Sell Sides
Modérateur:
– Michel Juvillier, CEO, Juvillier Conseil
Intervenants:
– Frédéric Eichenbaum, Head of Activation & Data Services, 3W.relevanC
– Fabien Magalon, Managing Director, Alliance Gravity Data Media
– Pascal Le Clainche, Digital Marketing Director, Johnson & Johnson

1h30: Déjeuner

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