In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology.

They discuss Netflix using AI in one of its shows for the first time, Meta resisting the EU's AI code of conduct, as well as the UK's AI audit standards which are due to be launched at the end of the month.

This week's stories:

Netflix uses generative AI in one of its shows for first time (The Guardian)

Netflix has used AI in one of its shows for the first time, in a move which the platform says will allow it to make films and shows cheaper and of better quality. The sequence which AI was used for was said to have been completed 10 times faster than it could have been completed without the technology, at a much lower production cost.

Meta refuses to sign EU’s AI code of practice (TechCrunch) 

Meta has refused to sign the European Union’s code of practice for its AI Act, a voluntary framework which aims to help companies implement processes and systems to comply with the bloc’s legislation for regulating AI.

Meta’s chief global affairs officer Joel Kaplan, wrote on LinkedIn: “Europe is heading down the wrong path on AI. We have carefully reviewed the European Commission’s Code of Practice for general-purpose AI models and Meta won’t be signing it. This Code introduces a number of legal uncertainties for model developers, as well as measures which go far beyond the scope of the AI Act...This over-reach will throttle the development and deployment of frontier AI models in Europe, and stunt European companies looking to build businesses on top of them.”

New UK AI audit standard aims to crack down on ‘wild west’ operators (FT) 

The UK’s national standards body is set to unveil a new standard for companies that independently audit artificial intelligence tools, with the aim of weeding out rogue players in the growing market in AI verification. The standard is the first international set of requirements to standardise how assurance firms check whether companies are following AI management standards.