In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Christophe Jammet, managing director at Gather to discuss the latest in the media and marketing industries.

They look at Meta's plans to fully automate ad creation by the end of 2026, the New York Times' content licensing agreement with Amazon, and YouTube's dominance in the TV landscape.

Meta wants to fully automate ad creation and targeting (WSJ) 

Meta aims to give brands the ability to fully create and target ads using artificial intelligence by the end of next year. Meta’s ad platform already offers some AI tools that can generate variations of existing ads and make minor changes to them before targeting the ads to users on Facebook and Instagram. Now, the company aims to help brands create advertising concepts from scratch. 

NY Times strikes AI deal with Amazon (NYT)

The New York Times Company has agreed to license its editorial content to Amazon for use in the tech giant’s artificial intelligence platforms. This is The Times’s first licensing arrangement with a focus on gen AI.

YouTube maintains largest share of TV viewing among media companies (Nielsen) 

According to Nielsen’s April 2025 Media Distributor Gauge report, YouTube maintained its lead among media companies, representing 12.4% of audiences’ time spent watching television. This marks YouTube’s third consecutive month in first place on the Media Distributor Gauge, as well as its largest share of TV to date.