MadTech Podcast

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  Nordic Entertainment Group TV's Carl Petterson on Gojek, Influencers, and DuckDuckGo

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech. In this [...]

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  Essence's Matt McIntyre on Zynga, Quibi, and The Guardian

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Matt McIntyre, VP programmatic, Essence, to discuss the latest news in ad tech and martech. In this week's episode: - Social gaming company Zynga has [...]

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  Gavin Stirrat on TikTok's AR Product, Axel Springer's eBay Bid, and Antitrust in the US

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to industry veteran Gavin Stirrat, about the latest news in ad tech and martech.  On this week’s episode:   - TikTok recently unveiled plans for a new augmented reality [...]

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  Amobee's Maria Flores Portillo on the WFA Future of CMOs Survey, M&S, and TV Upfront Woes

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to Maria Flores Portillo, General Manager, EMEA, Amobee, about the latest news in ad tech and martech.  On this week’s episode: - The World Federation of Advertising (WFA) [...]

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  The MadTech Podcast Special: Connected TV - Realising The Opportunity

  In addition to our regular weekly podcast, we've launched The MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes.  Our first series focuses on CTV, and the [...]

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  Xandr's Daniel Clayman on Brand Safety, Revenue Diversification, and ISBA's Programmatic Report

  On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree speak to Daniel Clayman, VP & managing director, Northern Europe, Xandr, about the latest news in ad tech and martech.  On this week's episode: - As brands continue [...]

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  AdColony's Matt Barash on IPA Bellwether, Axel Springer, and CVS

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Matt Barash, SVP Strategy & Business Development, AdColony, and Ciaran O'Kane, CEO, ExchangeWire, to discuss the latest news in ad tech and martech. On this week’s episode: - The [...]

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  GroupM's Brian Wieser on Earnings Reports, Esports Advertising, and Huawei

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Brian Wieser, president, business intelligence, GroupM, to discuss the latest news in ad tech and martech. On this week’s episode: - Netflix has unsurprisingly done well [...]

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  The ExchangeWire Team on SMB & DTC Marketing, Esports, and Tech for Good

  On this week's episode of The MadTech Podcast, ExchangeWire's own Ciaran O'Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech. On this week’s episode: – AdExchanger wrote last week about Facebook launching a $100million USD grant [...]

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  The Sun's Paul Hood on Virtual Gifting, Location Targeting, and How Publisher The Sun is Diversifying

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Hood, Digital Marketing Director, The Sun, News UK, to discuss the latest news in ad tech and martech. On this week’s episode: - [...]

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