MadTech Podcast

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  IAB Tech Lab's Dennis Buchheim Discusses LinkedIn's Drawbridge Acquisition, Apple's Ad Attribution & GDPR Anniversary

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Dennis Buchheim, SVP and GM, IAB Tech Lab, to discuss the latest madtech news and trends. On this week's episode: - This week LinkedIn announced [...]

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  Omnicom Media Group's Mia Mulch on Adobe-Amazon DTC Storefronts, Ad Complaints, and Programmatic Innovations

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by Mia Mulch, managing partner at Omnicom Media Group Programmatic UK, to discuss the latest madtech news and trends. On this week's episode: - Adobe teaming [...]

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  59a's Adam Ray Discusses Do Not Track Plus, Linear TV & Mental Health Awareness in Advertising

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Rachel Smith are joined by Adam Ray, CEO and Founder, 59a, to discuss the latest madtech news and trends. In this episode: - The IAB urging the US Congress and [...]

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  Infectious Media's Dan Larden on Google's Privacy Tools & Amazon's Play for Shopper Marketing Budgets

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Ciaran O'Kane are joined by Dan Larden, global strategic partnerships director, Infectious Media, to discuss the latest madtech news and trends. In this episode: - Google's launch of their new [...]

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  MediaSense's Ryan Kangisser Discusses Altice-Cheddar, Google Defaulting to Ads.txt Inventory, and P&G Purchasing DTC Brands

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Ryan Kangisser, Partner, MediaSense, to discuss the latest madtech news and trends In this week's episode: - Altice USA buys Cheddar for USD$200m (£151m). Is [...]

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  Powerlinks' Kevin Flood Discusses Why DTC Brands Are Embracing TV Ads, The IAB Adspend Report & Social Platform Results

  On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest madtech news and trends. This week: – Why DTC brands are learning to love TV [...]

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  BidSwitch's Barry Adams Discusses Epsilon, Sellers.json & Hulu's Stake Buyback

  On this week's episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane and COO, Rachel Smith are joined by Barry Adams, general manager, BidSwitch, to discuss the latest madtech news and trends. This week: - Why Publicis are buying Epsilon - The IAB [...]

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  The Trade Desk's Anna Forbes Discusses IBM Offloading Martech, Lastminute.com Launching Consultancy & Sizmek

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Anna Forbes, UK General Manager, The Trade Desk, to discuss the latest madtech news and trends. In this week's episode: - IBM selling their marketing [...]

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  Why Brands Should Embrace In-App Advertising with PubMatic, Publicis Media Precision & Grabfood

  **This podcast episode was recorded in front of a live audience, and due to audio technical difficulties outside our control, the audio quality is not up to our usual standard, for which we apologise** This week's edition of The MadTech Podcast [...]

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  The Media Trust's Will King Discusses Google's Stadia, the Latest EU Fine & the AOP Cookie Consortium

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Will King, commercial director, The Media Trust, to discuss the latest madtech news and trends. In this episode: - Google enters gaming with the launch [...]

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