ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen acquires Visual IQ; AdMore and Mediaocean partner; Taboola launches Data Marketplace; Salesforce launches Salesforce Data Studio; Nativo integrates with Bidswitch and [...]

With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s [...]

While the EU’s General Data Protection Regulation (GDPR) and its 'baby sister', the ePrivacy Regulation, may be full of ambiguous, legal jargon, one thing is clear: if you collect data from EU citizens, then your world is going to look [...]

If there is one thing Asian marketers want out of programmatic, it is help with integration and data insights. With so much focus now on analytics, marketers will need a way to tie all the data together to drive more [...]