Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment
In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]
News Corp Acquire Investor's Business Daily; TripleLift Sell Majority Stake to Vista
In today's ExchangeWire news digest: News Corp purchase Investor's Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue [...]
The NeOO Difference - Technology That Drives Revenue
In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched the Nexta Omnichannel Optimisation engine (or NeOO). NeOO is an AI-driven engine that was specifically developed to help advertisers make full use of the spectrum of digital marketing solutions [...]
In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched [...]
MadTech Japan (Day 1) - How Marketing is Driving Digital Transformation
2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry [...]
RTÉ Launch New Ad Research Tools; Jam3 and MediaMonks Set to Merge
In today's news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital's MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive [...]
Coupang Go Public in the US; Microsoft in Talks Over $10bn Discord Acquisition
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Coupang, "the Amazon of South Korea", go public in the US; Microsoft are reportedly contemplating buying Discord for USD $10bn; [...]
AdColony's Ben Holmes on Nuverse, Mobile Gaming Trends in India, and FLoC vs GDPR
On this week’s episode of the MadTech Podcast, Ben Holmes, VP of programmatic and performance demand at AdColony, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss: - ByteDance are investing [...]
Roku Launch an Advertising Brand Studio; Digital Turbine Acquire Fyber
In today's ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook's News scheme. Roku launch an advertising [...]
Google Defer FLoC Testing in Europe Over GDPR Fears; ByteDance Acquire Moonton for $4bn
In today's ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns emerge that it breaches EU data laws; TikTok parent-company ByteDance acquire Moonton Technology to bolster their Nuverse gaming unit; and [...]
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