The Present and the Future of Audience Addressability
One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway. With rival browsers Safari and Firefox having blocked third-party cookies ahead of Chrome, [...]
One year after Google’s bombshell cookie announcement in January 2020, and the [...]
2021 Predictions: Mobile and In-Game
Whilst the events of 2020 proved disruptive for many businesses, and even catastrophic for some, a handful of sectors thrived amidst the year's unprecedented circumstances. With citizens around the world forced to stay inside and refrain from mixing with friends [...]
CMA Raises Concerns Over Adevinta-eBay Deal; UK: PMPs Bloom Whilst Open Exchanges Falter
In today's ExchangeWire news digest: the Competition and Markets Authority warns that Adevinta's plan to buy eBay's classified unit could stifle competition; the UK sees private marketplaces eclipse open exchanges for the first time; and streaming TV stays in the [...]
US Suspends Plans to Ban TikTok and WeChat; Twitter Reports Record Q4 Revenue
In today's ExchangeWire news digest: the Biden administration has halted legal action that sought to ban TikTok and WeChat from the US; Twitter reports record revenue for Q4 2020, but remains wary that user growth is beginning to slow; and [...]
The End of the Third-Party Cookie: Why the Online Advertising Industry Urgently Needs to Raise Awareness
Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou [...]
2021 Predictions: OOH
With consumers around the world confined to their homes, and few venturing outdoors, 2020 looked disastrous for out-of-home (OOH) advertising. Yet, despite the pessimistic outlook, OOH proved resilient, and adapted to the landscape with agility and flexibility. Now, many OOH [...]
Australian Senate Sends Media Code to Vote; Disney+ Nears 95 Million Subscribers
In today's ExchangeWire news digest: the Australian senate advances the News Media Bargaining Code to a vote; Disney's DTC unit sees revenues soar as Disney+ nears 95 million global subscribers; and reports surface that Facebook are developing a Clubhouse competitor. Australian [...]
Magnite Boosts CTV Offering by Buying SpotX; the EU Signals Plan for Australia-Style Code
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Magnite bolster their CTV and video offerings by acquiring SpotX; the EU indicates that they may implement legislation similar to [...]
Eric Seufert on a Google ATT, an EU Media Code, and Retailers' Move into Digital
On this week’s episode of the MadTech Podcast, Eric Seufert, founder of Mobile Dev Memo, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode: - Google is reportedly contemplating implementing a [...]
Alphabet Reports Blistering Q4 Revenue Results; IPG See FY 2020 Revenues Slip
In today's ExchangeWire news digest: Alphabet Inc. achieves better-than-anticipated revenue results for Q4 2020; IPG sees financial results fall 4.8% for the financial year 2020; and it's revealed that Fox Corp. has high expectations for their ad-supported streaming service, Tubi. Google [...]
Popular Tradertalks
Latest Posts
-
The Stack: Major updates in Tech and Media -
Women in Ad Tech: Is the Industry Inclusive Enough? -
Digest: Fox announces ‘Fox One’ Streaming Service Ahead of NFL Season; Google Tests ‘AI Mode’ Button in Place of ‘I’m Feeling Lucky’ -
Don’t Use Ad Tech to Track Me. Use it to Adapt to Me. -
ATS Singapore 2025: A First Glance at This Year’s Topics
Follow ExchangeWire