In today's ExchangeWire news digest: Apple announces that Q4 2020 was its most profitable quarter ever; Chrome challenger Ecosia partners with privacy-centric browser Brave to become a default search engine; and Publicis Groupe publish their global financial results for 2020.   Q4 [...]

Integral Ad Science (IAS), the global leader in digital ad verification, today announced three senior appointments in Australia and New Zealand (ANZ) to accelerate the company’s growth in the region. IAS has named Jessica Miles as country manager, Brandon Coleman [...]

Digitisation is nothing new, but, until 2020, had been a gradual, evolutionary process. Yet with businesses forced to contend with unprecedented circumstances, the transformation of traditional channels into digital and automated forces accelerated at rapid pace. In the latest article [...]

In today's ExchangeWire news digest: WPP and TikTok reach a deal to give the agency early access to new advertising features; Amazon's Jeff Bezos will step down as CEO as the ecommerce giant reports quarterly sales of over USD $100bn [...]

Whilst 2020 was a tough year (to say the least) for many, COVID-19 has shown that the ad tech industry is capable of adapting to crisis. Having mapped the fallout of the pandemic and the impact dramatic infrastructural changes that [...]

In today's ExchangeWire news digest: Chinese streaming ecommerce platform Kuaishou files an IPO; Univision acquires VIX, with plans to merge it with PrendeTV; and Facebook announces a new tool to improve brand safety and suitability for advertisers.   Douyin rival Kuaishou goes [...]

Changing pace from our first two instalments of our 2021 Predictions series, our next article homes in on what the new year could hold for Audio and Conversational advertising. With consumers and businesses relying on audio for connection during periods [...]

In today's ExchangeWire news digest: Facebook contemplates taking Apple to court, accusing the iPhone-maker of anticompetitive behaviour; Telegram reveals a new update that includes allowing users to import conversations from other apps; and the CMA launches a formal investigation into [...]

It’s perhaps more than an understatement to say that bots are a constant source of irritation and aggravation within the ad tech industry – not only do they frustrate brands’ efforts to create and carry out meaningful interactions with their [...]