Brands Will Be More Selective with Ad Tech Investments: Q&A with Ryan Kangisser, Mediasense
ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was [...]
Salesforce Acquires Slack for $27bn; Facebook Buys Kustomer for $1bn
In today's ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the firm's 21-year history; Facebook buys customer-service start-up Kustomer for USD $1bn; and Italy's AGCM fines Apple €10m after ruling that [...]
Facebook Will Pay UK News Outlets for Content; AWS Could be Huge Alone, Predicts Galloway
In today's ExchangeWire news digest: Facebook agrees to pay UK news outlets to include their content on Facebook News; Professor Scott Galloway predicts that AWS could become the world's biggest company if spun out from Amazon; and Zoom remains optimistic [...]
It's Been the Biggest Year for Digital Transformation: Q&A with Liam Brennan, MediaCom
How has 2020 shaped digital media innovation and what have been the biggest takeaways to bring into 2021? ExchangeWire speaks with Liam Brennan, global director of innovation, MediaCom (pictured below) about brands' approaches to innovation and digital transformation, and how [...]
UK Creates New Big Tech Regulator; Channel 4 Puts Pivots Towards Digital
In today's ExchangeWire news digest: the UK government announces plans for a new watchdog that aims to rein in Big Tech; Channel 4 turns its attention to enhancing its digital offering and away from linear programming; and WPP plc makes [...]
YouTube Inserts Ads on Non-Partner Videos; BuzzFeed Acquires HuffPost
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of [...]
The ExchangeWire Team on Nielsen's ID Graph, Apple's In-App Fees, and YouTube's Latest Ad Move
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this week’s episode: - Nielsen has announced that it is developing its own identity graph ID [...]
Transparency in a Complex Ecosystem
Most of us today have experienced that unexpected, high priced mobile phone or cable bill. That one where when you really dig into you find the hidden fees, hardware tax, or extra service you don’t remember signing up for. It [...]
Most of us today have experienced that unexpected, high priced mobile phone [...]
Challenges, Opportunities, and Partnering with Ogury: Q&A with David Ribeiro, Voodoo
Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile [...]
France Proceeds with Big Tech Tax; ViacomCBS Sells Simon & Schuster
In today's ExchangeWire news digest: the French government resumes taxing tech giants as international tax reform talks continue; ViacomCBS sells publishing business Simon & Schuster to Penguin Random House; and the latest DPRI finds that digital publisher revenues fell by [...]
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