Adverty is Granted US Patent for In-Game Ad Viewability Technology BrainImpression™
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention [...]
BuzzFeed Acquires HuffPost; MOW Urges CMA to Block Google's Privacy Sandbox
In today's ExchangeWire news digest: BuzzFeed agrees to buy HuffPost as part of its deal with Verizon Media; Marketers for an Open Web calls on the CMA to delay Google's implementation of its Privacy Sandbox; and Publicis Groupe's Marcel Sydney [...]
Telenor Sells Tapad to Experian; YouTube Inserts Ads into Non-Partnered Content
In today's ExchangeWire news digest: Norwegian telecoms firm Telenor sells ad tech Tapad to Experian; YouTube sparks backlash after monetising videos made by creators who are not part of the company's Partner Program; and cord-cutting slows in the US over [...]
Unruly's Alex Khan on IDFA; Ad Tech IPOs; and Global Media Trends
On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Alex Khan, Group MD - International at Unruly, to discuss the latest news in ad tech and martech. In this week's episode: - Apple’s IDFA [...]
EU Criticised for Slow Big Tech Action; Ad Tech Trio Join Unified ID 2.0
In today's ExchangeWire digest: EU criticised for slow antitrust action against big tech firms; ad tech trio PubMatic, Magnite, and Index Exchange, join the Unified ID 2.0 initiative; and brand performance marketing platform Launchmetrics acquires Parklu. EU criticised for slow big [...]
Klaviyo Raises USD$200m; YouTube Launches Audio Ad Units
In today's ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m). Klaviyo raises USD$200m (£151.1m) at USD$4.15bn (£3.13bn) valuation Customer data and marketing automation platform Klaviyo has announced that it has raised USD$200m [...]
Xandr's Harvin Gupta Explains The Anatomy of A Video Ad Call
In this latest TraderTalk TV episode, ExchangeWire's Lindsay Rowntree is joined by Harvin Gupta, director of solutions engineering at Xandr, to go back to basics and break down the inner workings of a video ad call. Gupta explains: The process that occurs [...]
Zeotap Extends Series C Financing; MeritDirect Acquires 180byTwo
In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m [...]
PubMatic Files for USD$75m IPO; Harbr Raises USD$38.5m
In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has [...]
CPRA Gets the Vote; Amazon Under New EU Investigation
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers' data; the EU Commission launches [...]
Popular Tradertalks
Latest Posts
-
Don’t Use Ad Tech to Track Me. Use it to Adapt to Me. -
ATS Singapore 2025: A First Glance at This Year’s Topics -
Women in Ad Tech: Is the Industry Inclusive Enough? -
Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network -
From Risk to Reward: Navigating Brand Safety in 2025
Follow ExchangeWire