The ExchangeWire Team on TikTok and Shopify, IDFA, and the Misuse of Customer Data
On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech. In this week’s episode: – TikTok has stepped up its investment in social [...]
Nurturing the Golden Goose of CTV
With viewing figures on the rise, advertisers have increasingly turned their attention to CTV. Yet whilst this emerging channel is full of potential, marketers must be aware of its possible pitfalls, and learn how to avoid them, if such promise [...]
A Rising Tide of Collaboration Lifts the Programmatic Industry
Collaboration has long been a favourite subject of mine and one I believe doesn’t get talked about nearly enough. As we move towards the end of another and particularly strange year, it’s worth pausing for reflection. The programmatic landscape is [...]
Collaboration has long been a favourite subject of mine and one I [...]
EU Prepares New Big Tech Legislation; WPP Merges The Glitch with VMLY&R
In today's ExchangeWire news digest: the EU Commission prepares to present new legislation that will impose tighter regulation on Big Tech; WPP merges India-based agency The Glitch with VMLY&R; and SocialCode rebrands as Code3. EU prepares new regulations for Big Tech The [...]
MiQ's Freddie Turner on the Cookieless Future
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. In this episode they discuss: - The current ecosystem and the four ID types which currently exist: [...]
Data Misuse Prime Source of Distrust in APAC; Reprise Launches Reprise Commerce
In today's ExchangeWire news digest: research by dentsu international has found that the misuse of personal data is the number-one source of consumer distrust in APAC; Mediabrands agency Reprise launches global ecommerce unit, Reprise Commerce; and Trimantium GrowthOps appeals to [...]
Amazon Focuses on Video; Publicis Australia Appointed Westpac Media Agency
In today's ExchangeWire news digest: Amazon reveals that it will focus on video advertising after impressive Q3 ad revenue results; Westpac Banking Group appoints Publicis Media Australia as its media agency of record; and a study by TAG indicates that [...]
Does Reality Scare You Too? A Publisher's Perspective on Current Brand Safety Measures
2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]
FCC Affirms Net Neutrality Repeal; IAB Europe Issues New Response to DPA TCF Report
In today's ExchangeWire news digest: the FCC affirms its decision to repeal the net neutrality rules in a 3-2 vote held last Tuesday; IAB Europe's CEO issues a more detailed response to the DPA's report that its Transparency and Consent [...]
mediarithmics' Philip Raby on the Evolution of the Marketing Data Stack
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O'Kane, is joined by mediarithmics' UK general manager, Phil Raby, to discuss the evolution of the marketing data stack. In this episode, O'Kane and Raby discuss: – The current types of data stacks, and [...]
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