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The MadTech Podcast
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Commercial Opps 2025 Updated
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    digitalAudience’s Ruben Niet on Data Collaboration
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    Kevel Powers Kleinanzeigen’s Next-Generation Retail Media Network
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Digest: WhatsApp to Introduce Ads; Sainsbury’s to Launch AI-Powered Retail Media Platform; Disney Adds Amazon to DRAX

Digest: WhatsApp to Introduce Ads; Sainsbury’s to Launch AI-Powered Retail Media Platform; Disney Adds Amazon to DRAX

In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels.

Finding Ad Tech’s North Star in the AI Era

Finding Ad Tech’s North Star in the AI Era

Although AI is reshaping the industry, why does is still not feel like we are living in the future? Shirley Marschall explores when the real future of ad tech will [...]

Latest Features

  • Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience
    Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience Yesterday
  • Precision in the Age of Identity: Redefining Audience Curation
    Precision in the Age of Identity: Redefining Audience Curation Yesterday
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Research
Reports on insights and attitudes
  • Fragmentation in CTV: What are the Key Challenges?
    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
  • The State of Data and Tech Maturity for Brands in APAC
    The State of Data and Tech Maturity for Brands in APAC
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ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

“Curation Shifts the Balance of Power Back to Media Owners”: A Coffee With Fern Potter, Multilocal

“Curation Shifts the Balance of Power Back to Media Owners”: A Coffee With Fern Potter, Multilocal

In our latest coffee-based conversation, Multilocal's Fern Potter delves into the evolving [...]

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digitalAudience’s Ruben Niet on Data Collaboration

Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in [...]

“Retail Media Shouldn’t Just Be A Line on the Plan”: A Coffee with Alex Walker, Havas Market

“Retail Media Shouldn’t Just Be A Line on the Plan”: A Coffee with Alex Walker, Havas Market

In the latest in our new video series revolving around coffee-based conversation, [...]

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GumGum’s Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire [...]

Adform’s Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform’s Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire [...]

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