In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR [...]

The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taboola and Outbrain merge; Ad Alliance Partners with 1plusX; Playground XYZ proves attention time drives better brand outcomes [...]

Writing exclusively for ExchangeWire, Jonas Jaanimagi, technology lead, IAB Australia discusses why recent initiatives from IAB Tech Lab need to be adopted by all parties, in order to address the contemporary challenges facing the advertising industry. Many see the digital advertising [...]

As digital ad trading becomes a more fundamental aspect within the marketer's toolset, and growth opportunities become evermore apparent, so to are the concerns arising as a result of the industry's complexity. Viewability, brand safety, and the even the underlying [...]

In this article for ExchangeWire, Andreas Glänzer (pictured below), CCO of Adverity, discusses how augmented analytics platforms can be used to provide granular insight at pace, helping data scientists to bridge gaps between data and users. Data is more than a [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Smaato’s New 'NextGen SDK' Built From the Ground Up by App Developers; CastingAsia Launches CPA and CPC [...]

Speaking exclusively to ExchangeWire on the ground at this year's DMEXCO, Benjamin Hansz (pictured below), vice president of strategy, Rivr, discussed how publishers could optimise yield following privacy constrictions and browser developments. What are the key options available for publishers to [...]