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  • ATS London 2019: A Regulator’s Perspective - The ICO’s View of Adtech & RTB

    Ali Shah, head of technology policy at the Information Commissioner's Office (ICO) joins ExchangeWire COO Rachel Smith to discuss the regulator's viewpoint of the programmatic industry, following the publication of the Update Report into Adtech and Real-Time Bidding in June.

  • ATS London 2019: In Conversation with Sir Martin Sorrell

    Opening ATS London 2019, S4Capital executive chairman Sir Martin Sorrell joins ExchangeWire CEO Ciaran O'Kane detailing the past, present, and future of the advertising industry.

  • Why All Brands Should Consider Mobile Advertising Within Esports

    In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the [...]

  • The Three Dimensions of Identity

    In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of identity, the consolidation in cross-device solutions, and the importance of a persistent ID currency managed by a specialist provider. Identity is [...]

  • InfoSum Launches First-Party Data Platform; Smart Expands to UK Market

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital [...]

  • DoubleVerify on Facebook News, WPP, and Log-Level Data

    On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Mat Broughton are joined by DoubleVerify's Mark Pearlstein, CRO, and Tanzil Bukhari, managing director EMEA, to discuss the latest news in ad tech and martech. On this week’s episode: - [...]

  • Post-Cookie Lessons from Germany: An Industry Call-to-Action

    As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O'Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise [...]

  • ATS London 2019: The Future of the Ad-Funded Model 2.0

    At ATS London 2019, ExchangeWire CEO Ciaran O’Kane was joined by Andrew Casale, president and CEO of Index Exchange, to discuss the future of the ad-funded model, the dichotomy between the anonymous and the authenticated web, and the effect of [...]

  • Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project

    Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director - Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech alike, along with the strategies which can be used to overcome these using presently-available solutions.   How [...]

  • ATS London 2019: In Conversation with Sir Martin Sorrell

    Opening ATS London 2019, S4Capital executive chairman Sir Martin Sorrell joins ExchangeWire CEO Ciaran O'Kane detailing the past, present, and future of the advertising industry.