In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s [...]

Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) - exclusive comment from Weborama CEO, Alain Lévy below. On Friday 31st May, Amazon announced that the company has officially signed an agreement to purchase Sizmek’s ad [...]

Like many big tech developer conferences, Apple’s WWDC regularly presents opportunities, and curveballs, for advertisers and publishers alike, with this year’s iteration proving no exception. The firm announced that, finally, iTunes is being shut down, with three new platforms rising [...]

In this relaunched weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: MCOT selects Triton Digital for management and monetisation of its digital audio and podcast content; OpenX [...]

Talk about Google, along with their domination of the digital ad ecosystem, would not be on the lips of those in ad tech were it not for their original product: the Google Search engine. Despite negative press coverage and EU fines, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: SpotX earns independent recertification for all four TAG seals; S4Capital AGM statement; GumGum partners with White Ops to [...]

Digital advertising, particularly programmatic, has revolutionised how ads are served and enabled the collection of data on a scale that would seem scarcely believable just a couple of decades ago. However activating this wealth of data, along with linking it [...]