In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts TotalTV Marketplace; Yext Reveals New Oxford Circus London Headquarters; BurdaForward Switches to AppNexus Publisher Adserver; [...]

For International Women's Day 2019, ExchangeWire speaks with senior women in ad tech and martech, from data scientists, to heads of marketing, to founders and CEOs, who are paving the way for the future generations of female leaders. They share [...]

In this edition of Weekly Focus APAC: Alibaba Partners with Office Depot to Widen SMB Reach; Chope Targets Chinese Tourists with Food Delivery Partnership; Tmall Aims for 1,000 Stores with Cosmetic Brands; JD.Com Has Eye on Luxury Fashion Through Farfetch; [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance [...]

Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as ever, a healthy dose of the new. However, it’s been the recent upgrading of two [...]

In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik Launches UK Office; DoubleVerify Acquires Digital Video Technology Company Zentrick; Lotame Sees 460% Growth in [...]