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  • NOT Predictions for Digital Ad Fraud in 2019

    Writing exclusively for ExchangeWire, cybersecurity and ad fraud researcher, Dr Augustine Fou, is bucking the '2019 predictions' trend, and reminding marketers to live in the present and keep a close eye out for fraudulent activity occurring in their campaigns right [...]

  • 19 Things to Consider in 2019

    I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 – but then when was it ever easy for anyone? There’s always an [...]

  • Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station

    In this edition of Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station; Taobao Finds Gold in China Pet Retail Market; and Grab Ordered to Pay for Impact on Vietnam Competitor. JD.com Sets Up Shop at Airport & [...]

  • ATS Singapore 2018: The Brand View of Programmatic

    At ATS Singapore 2018, Ranji David, Director – Asia Pacific, Marketing Services, WFA, leads a discussion on how brands are leveraging programmatic in their marketing strategies.  A brand perspective on programmatic and it’s strategic value, the role of the agency and tech [...]

  • ATS Singapore 2018: Online Video - The Untapped Brand Opportunity for Programmatic

    At ATS Singapore 2018, ExchangeWire's head of content, Lindsay Rowntree, leads a discussion on the topic of the untapped opportunity in programmatic video.  Can data driven video buying help brands scale and build brand equity? Will this be seen as an [...]

  • ATS Singapore 2018: The Future for Data Management & Execution

    At ATS Singapore 2018, Ciaran O’Kane, CEO, ExchangeWire, leads a discussion on the future of data management and execution. What are the opportunities for advertisers, in the management and execution of data, particularly in the context of increased data privacy measures? How [...]

  • ATS Singapore 2018: Thriving in a Programmatic World

    At ATS Singapore 2018, Jodie Collins, MD, RE/digital, leads a discussion focusing on how the industry can embrace programmatic and thrive. How does the industry support and encourage independent technology solutions, in a bid to promote a healthy and diverse ecosystem? [...]

  • ATS Singapore 2018: The Marketer's Dilemma

    At ATS Singapore 2018, Wendy Hogan, Marketing Society board member and Oracle's CX and marketing strategy director, leads a discussion focusing on the strategic perspective on data management and execution for marketers. Panelists: – Arun Kumar, Head of Digital Marketing, Carousell – Oliver Lo, Head of Marketing, [...]

  • ATS Singapore 2018: Why the Opportunity for Digital Publishers Has Never Been Greater

    At ATS Singapore 2018, ExchangeWire's APAC editor, Eileen Yu, leads a discussion on the opportunities that exist for publishers. Beyond publisher monetisation in 2018, what are the latest opportunities for the sell-side of the industry, from a technology perspective? How are [...]

  • Weekly Focus APAC: Alibaba Inks Cross-Border Deal with Russian Carrier

    In this edition of Weekly Focus APAC: Alibaba Inks Cross-Border Deal with Russian Carrier; Singtel Digital Wallet Now on Apple Pay; 7-in-10 Singapore Travellers Clueless About Overseas Transaction Fees; and JD.com Unveils £791.16m Share Repurchase Scheme. Alibaba Inks Cross-Border Deal with [...]