In this edition of Weekly Focus APAC: Mobile to Lead Online Retail in APAC Markets; APAC Firms Believe Customer Experience Still Not Integrated & Centralised; DBS Pilots QR 'Angbaos' for Chinese New Year; and Alibaba Expected to Grab 9.3% of [...]

AI is infiltrating everything we do, even if we aren't aware of it. And it's no different in digital advertising. In this piece for ExchangeWire, Cheryl Guzman Ng (pictured below), APAC head of marketing and innovation, Xaxis, explains how marketers [...]

New to The Wires 2018, the Ad Tech Rising Star award celebrates the unsung heroes within the ad tech industry. We speak with this year’s winner, Jody Shilliday (pictured below), head of advertising solutions at Adform, on why digital advertising [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: French Watchdog Slaps Google with £43.7m Fine Under New EU Law; Sublime Expands Customer Reach with New Regional [...]

In this edition of Weekly Focus APAC: China to Overtake U.S. in Retail Sales; Chinese Bring Out Mobile to Pay When Overseas; Traditional Banks Must Collaborate as More AU Consumers Tap Digital Payments; Grab & ZhongAn Form JV in Digital [...]

With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use tech and analytics to target consumers with content that aligns with their needs and interests. [...]

Recently Jay Friedman, president, Goodway Group, shared his 2019 predictions, as they apply to those with 'boots on the ground', arguing that many predictions do not impact the day-to-day of most people working within the digital advertising industry. Robert Webster, [...]

Should the new year bring new advertising strategies? In this piece for RetailTechNews, Nicolas Rieul (pictured below), global chief strategy and marketing officer, S4M, the drive-to-store platform, analyses four major trends in 2019, which will allow for retailers and CPG [...]

In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn't been solved yet. And it's down to every industry stakeholder. Ad fraud is solved. Or so claims a trade body that [...]