ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year the digital advertising industry wins the war against fraud? Or will fraud manifest itself in [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Experts from across the LATAM region share how they believe digital marketing will evolve in 2019. Context will make a comeback "I think [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. As we are coming close to the end of this year, these two leading women in the Miami ad tech sector [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn't caused the Armageddon the industry expected, but is it still too early, or are many challenges brought about [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform; Adnuntius [...]

Daily deals app Fave is amassing a wealth of data and aiming to tap these customer insights, as well as industry partnerships such as Grab and Alipay, to boost returns for its merchants. Such efforts would include further enhancements to [...]

Fraud detection has never been black and white. Writing exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, lays bare the fraud blind spots you might be falling victim to, and why fraud detection technologies aren't the answer. By [...]

The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Ever a hot topic in the advertising industry, our experts reveal how they [...]