In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Global Makes Strategic Acquisition, Bringing DAX to Canada; CMOs: Poor Data Management Costing Millions, Research by SBDS; Consumer Interest in [...]

In this edition of Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City; SEA Centennial Online Shoppers Will Abandon Cart if Preferred Payment Option Unavailable; JD.com Unveils Blockchain Research Lab with Two Partners; and Grab [...]

In light of the GDPR coming into force in Europe on 25 May, 2018, ‘context’ is swiftly becoming the mot du jour, as many advertisers and publishers look for new ways to effectively reach their target audiences. ExchangeWire speaks with [...]

“Blockchain will change the world”, they say; “it will make all data secure”, they holler; “it will be transparent and fraud-free”, they proclaim. It’s certainly become the new mantra of the advertising world and featured heavily in discussions at Cannes [...]

UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals Apps Installed on Millions of Android Phones Tracked User Behaviour to Execute a Multimillion-Dollar Ad Fraud Scheme; AccuWeather Teams with [...]

If you are part of nearly any enterprise organisation, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the [...]

In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at risk. In the mobile in-app advertising ecosystem, we need profitable publishers. If too many in-app publishers were to fail, advertisers [...]