Why Brands Should Use Context to Drive Shared Experiences & Deepen Influence
With so much content swallowing the internet, and the increasing fragmentation of media, getting a brand message across is becoming increasingly challenging. Writing exclusively for ExchangeWire, Ruth Zohrer, chief product officer, Mindshare, explains that the importance of context is driving a [...]
Rubicon Project's Tom Kershaw Discusses Uber, Agencies, Transparency & Oath's Rebrand
In this week's episode of The MadTech Podcast, ExchangeWire's COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Tom Kershaw, CTO, Rubicon Project, to discuss the latest news and trends in the world of madtech. Topics this week [...]
Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences
In this edition of Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences; Indonesia Sets Up Shop on Tmall; APAC Travellers Using Corporate Cards for Personal Purchases; and Alibaba Annual Active Consumers Hit 601m. Singapore Shoppers Want Unified Retail Experiences Singapore shoppers [...]
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