This week, Chinese e-commerce giant JD.com has officially launched an e-commerce site in Thailand alongside local retail group, Central Group. The new addition is part of JD.com's efforts to expand its presence in Southeast Asia, where it currently operates an e-commerce [...]

The role of artificial intelligence (AI) and robotics in society is one of today’s hottest debates. But in the ad world, we’re already one step ahead. We recognise the value that AI has brought to our businesses. In this exclusive [...]

S4M Launches the First Online Drive-To-Store ROI Calculator S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr; Facebook’s Clashes [...]

You already accept that complying with the GDPR delivers a better consumer experience, right? Loads of articles have told you that. But what about the experience consumers have of exercising their GDPR rights? Writing exclusively for ExchangeWire, Fiona Salmon (pictured [...]

Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and social media will be the main drivers of global growth between 2017 and 2020, growing by USD$22bn (£16.8bn) and USD$28bn [...]

On this week's news roundup; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market. Adsquare Appoints Key Executives Across US & EMEA  Adsquare, a leading global real-time data exchange announced today the appointments of Michael Schlueter as VP Platform Partnerships & [...]

This week, Chinese e-commerce giant JD.com has unveiled plans to expand its network of fresh food stores, 7Fresh, across China as well as made its foray into the Korean market with a new office set up in Seoul. JD.com said it [...]