Journey Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation
Tom Bottomley, director, programmatic at Journey Further, takes a dive into digital-out-of-home (DOOH) advertising.
Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics
In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new [...]
