Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains that it's all about meaningful relationships. Today’s always-on digital world has affected our lives in a multitude of [...]

Despite the rise of e-commerce marketplaces, traditional retail players still can compete successfully if they have the right tools to better target consumers in the physical realm. This is where Singapore startup WhereIsWhere hopes to step in and offer location-based services, [...]

Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn’t immediate click throughs and conversions; instead, it is on building brand recognition and consumer retention. Traditional awareness campaigns might include TV advertising [...]

Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable them to build location-informed audiences, but also to target consumers with the right message, at [...]

TWG Tea is looking to build out an omnichannel e-commerce site with the aim to offer free shipping across all locations; but, in doing so, is cautious about ensuring it continues to be seen as a luxury brand. The Singapore-based [...]

LATAM News Roundup of the week: Agreement between Teads and Globo Publications expands the Clean Advertising ecosystem and guarantees quality in scale for advertisers; MediaMath is now connected to "Connect", ROIx programmatic solution; Tradelab launches real-time mobile optimization technology The [...]