Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad format – depending on your user acquisition, retention, and reactivation strategies – to multivariate testing of creative across those different [...]

Today, retailers operating physical stores are faced with a decision: innovate or close. In this Q&A with RetailTechNews, Adam Levene, CEO & founder, Hero, explains how his company is helping retailers innovate, adapting the DNA of the brick-and-mortar retail store as they [...]

The race for technological integration in retail is well and truly on. Whether its IoT, AR, or virtual assistants, retailers are always on the lookout for exciting ways to drive consumer engagement and improve the bottom line. In this Q&A [...]

For many gaming developers, there is a fear of advertising; and one of the major reasons for this is the bad publicity around fraud. TheGamingEconomy speaks exclusively with Asaf Greiner, CEO and co-founder, Protected Media, about why in-app fraud continues [...]

In this piece, Joe Rohrlich, EVP & general manager, Bazaarvoice tells RetailTechNews how having consumer ratings and reviews on your website has become essential to meeting shopper expectations. According to their latest Shopper Experience Index, businesses with customer-generated content on their [...]

Amazon has done it again — according to its latest earnings report, fourth quarter revenues exceeded estimates at USD$60.5bn (£45.5bn) and annual sales hit USD$178bn (£134bn), up 31% since 2016. Clearly, Amazon is getting things right. With an easily navigable [...]

RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: The State of the Amazon Marketplace; Smart Speakers to Surpass [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]

TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small. TheGamingEconomy: How do independent mobile gaming developers gain traction in [...]

With a surge in popularity of multiplayer games, it comes in tandem with a number of challenges, not least of all with mobile app communication capabilities. TheGamingEconomy speaks exclusively with Shlomi Gian, CEO, and Chetan Ahuja, CTO, PacketZoom (both pictured), about [...]