A surprise bidder has reportedly emerged in the race for out-of-home (OOH) media company Regency Outdoor: Netflix. The streaming media giant has, according to Reuters, tabled a USD$300m (£221m) offer for the LA-based firm that would give it full control [...]

In this piece, Grant Coleman, VP and market director, Emarsys UK, tells RetailTechNews how, today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon’s Multibillion-Dollar Advertising Business; Amazon Smashes Wall Street Expectations; and [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign [...]

No longer a ‘dark art’, machine learning (ML) is now accessible, affordable, and changing the way we create. In this piece for ExchangeWire, Kai Henniges (pictured below), CEO and co-founder, video intelligence, explains why we must think creatively about where ML can [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More; and UK Consumers Believe AR Influences Purchasing. UK Consumers to Trigger Data Privacy [...]

Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice can really be integrated into our daily lives and change the face of advertising. Writing exclusively for ExchangeWire, Mark Henson, [...]

It’s hard to argue against the fact that programmatic advertising is now a steadfast form of media for advertisers globally. By 2019, more than four out of five U.S. digital display ad dollars (USD$45.72bn [£32.22bn]) will transact programmatically, according to [...]

Retailers have known for years that to stay ahead of the game, they must improve their technological capabilities. However, some retailers have adapted to this change better than others. In this Q&A with RetailTechNews, Matt Sebek (pictured below), VP of [...]