Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any other, luxury brands are having to find a way to match their offline offerings in [...]

ExchangeWire's awards programme, The Wires, is now open for entry and accepting submissions. Following a hugely successful launch last year, The Wires will return in 2018, with submissions now being accepted across 13 categories within the ad tech, martech, and programmatic [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & [...]

This week, the spotlight remains on Alibaba and its deal to buy out all remaining shares it does not already own in Chinese online delivery platform, Ele.me. The transaction was estimated to place Ele.me's market value at USD$9.5bn (£6.86bn), according [...]

What Cambridge Analytica did was wrong, but the firm’s behaviour wasn’t an abuse of Facebook’s platform. It was the logical result of a duopoly in digital advertising that has consistently failed to value people or their privacy. That’s a long-term [...]

Digital innovation, a well-managed omnichannel offering, and an ability to understand the individual shopper should be at the heart of any digital-first strategy, writes Meyar Sheik, CEO and founder, Certona. For many retailers, this will require a dramatic cultural shift [...]

As an internet user, you’ve doubtless felt as though you were being followed from site to site, haunted by the ghosts of shopping carts past. Many people are uncomfortable with the idea of their data, and the invisible crumbs left [...]

As advertisers and publishers strive to understand the value of context, in the wake of quality and brand-safety concerns, does programmatic native advertising hold the answer? Ahead of his participation in a panel discussion at ATS Madrid, on the topic [...]

The way we research products is changing, with shoppers spending more time examining products through social channels. This has created an opportunity for brands to sell their products on the same platforms, making the buying process as simple as possible. [...]

The world of retail has reached a tipping point in the last few years. High-street retailers have been suffering at the hands of e-commerce; and the situation shows no sign of improving as we move further into 2018, with Toys [...]