Mastering Incrementality: Essential Strategies for Brands to Compete
This special panel recorded at ATS Singapore 2025 discusses the importance of incrementality for brands aiming to stand out in the ad-dominated landscapes of walled gardens.
Digest: TripleLift Lays Off Staff Amid Cuts; xAI Seeks USD$200bn Valuation in Next Fundraise
In today’s Digest, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.
Social: So what if it’s just media?
In part 2 of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ‘So What?’
