Fraud remains a key threat to the digital advertising world and has been a pervasive hazard throughout its history. Where app promotions are concerned, the problem is particularly acute. New forms of attribution fraud have quickly emerged that are far [...]

Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Here, Ian Reynolds, managing director, KBH On-Train Media (pictured below) explains to RetailTechNews how retailers can profit [...]

With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides – will continue to play a role for campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly [...]

Do we need to accept that ad fraud is a part of the advertising industry? Or, is it time to take a stance and take responsibility? Writing for ExchangeWire, Elliot Clayton (pictured below), VP media UK, Conversant, looks at the current [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Whole Foods Launches on Prime Now; Earnings Soar as Amazon [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]

Ad tech and advertising are always changing; and there's a lot to look forward to as we move ahead this year. Writing exclusively for ExchangeWire, Eric Wheeler (pictured below), CEO, 33Across, talks about what will be changing in the industry [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Buying Intent is Increasing in the UK; Mobile Consumers Will Desert Their Cart If the Experience is Flawed; and Sites Are Improving for Busy Seasons. Buying [...]

GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners they work with, but it will also make them more protective of their data. At the same time, the big [...]