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The MadTech Podcast
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Commercial Opps 2025 Updated
TraderTalkTV
  • TraderTalk TV episode
    digitalAudience’s Ruben Niet on Data Collaboration
  • TraderTalk TV episode
    GumGum’s Peter Wallace on the Power of Contextual Advertising
  • Adform’s Jochen Schlosser on the End of Xandr and the Future of the DSP
    Adform’s Jochen Schlosser on the End of Xandr and the Future of the DSP
  • TraderTalk TV episode
    Digiseg’s Andrew Furst on Audience Measurement
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PressBox
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    Kevel Partners with Carwow to Power its Innovative Marketplace Media Platform
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    EX.CO Joins Prebid.org, to Drive Innovation & Advocacy for Video Advertising Across All Screens
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    Record-Breaking Summer of Sport Drives Readership Surge for UK Publications
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“Out-of-Home Complements Everything Else”: A Coffee with Hannah Thompson, IPG Mediabrands

“Out-of-Home Complements Everything Else”: A Coffee with Hannah Thompson, IPG Mediabrands

Hannah Thompson, Managing Partner for Addressable Solutions, IPG Mediabrands UK&I, joins ExchangeWire's John Still over a brew to discuss programmatic out-of-home and addressability.

Advertising’s Gen Z Obsession Misses the Bigger Picture

Advertising’s Gen Z Obsession Misses the Bigger Picture

Shirley Marschall explores advertisers' obsession with Gen Z, and why they'd be wise to cast a wider net. Are you over 28? If so, sorry to break it to you but [...]

The Next Season of TV: What are the Biggest Opportunities? 

The Next Season of TV: What are the Biggest Opportunities? 

As the TV ecosystem continues to evolve, what are the biggest opportunities for the ad industry? We asked a range of industry experts for their thoughts.  The TV landscape has seen [...]

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Latest Features

  • Surviving Google Zero: What's Next for Publishers?
    Surviving Google Zero: What's Next for Publishers? August 13, 2025
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    From Creepy to Clueless: Is Vibe Targeting Becoming Ad Tech’s Latest Black Box? August 13, 2025
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Research
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    The ExchangeWire Media Pulse: H1 2025
  • Fragmentation in CTV: What are the Key Challenges?
    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
  • The State of Data and Tech Maturity for Brands in APAC
    The State of Data and Tech Maturity for Brands in APAC
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    Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers
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ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

“Out-of-Home Complements Everything Else”: A Coffee with Hannah Thompson, IPG Mediabrands

“Out-of-Home Complements Everything Else”: A Coffee with Hannah Thompson, IPG Mediabrands

Hannah Thompson, Managing Partner for Addressable Solutions, IPG Mediabrands UK&I, joins ExchangeWire's [...]

A Coffee With Tom Pickworth

“News is Essential for Democracy”: A Coffee With Tom Pickworth, Mail Metro Media

In our latest A Coffee With Episode, Tom Pickworth, Director of Technical [...]

DoubleVerify’s Mark Zagorski Discusses Ad Tech Innovation

DoubleVerify’s Mark Zagorski Discusses Ad Tech Innovation

ExchangeWire CEO Rachel Smith sat down with DoubleVerify's Mark Zagorski and Ciarán [...]

‘Self-awareness is Important in Advertising’: A Coffee With Kerry Nortcliffe

‘Self-awareness is Important in Advertising’: A Coffee With Kerry Nortcliffe

In our latest episode of "A Coffee With...", ExchangeWire's John Still is [...]

‘Short-termism Sucks Out Creativity’: the7Stars at Cannes

‘Short-termism Sucks Out Creativity’: the7Stars at Cannes

Filmed during Cannes 2025, ExchangeWire's John Still met with Caroline Tucker and [...]

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