Data is everywhere, and in massive amounts; but what good can all that data be to marketers if the data isn’t usable, scalable, or able to be properly utilised to their advantage? Writing exclusively for ExchangeWire, Dana Hayes (pictured below), [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Fraud threatens the credibility of digital advertising; Black Friday not just online [...]

Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry. Are we ready, and should we really be fearful of [...]

Marks & Spencer recently revealed it is looking to data analysis to turn its fortunes around, combining information from its Sparks loyalty scheme, online interactions, and M&S Bank to offer personalised experiences to its customers. Lindsay McEwan, VP and managing director [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's BAT amongst top global ad revenue contributors; News Corp AU ditches newspapers data audit in metrics [...]

Some believe it is hogwash, while others say it is necessary for their company's survival, but one thing is certain about artificial intelligence (AI) – without data, its value will be limited. Companies in developed Asian markets, such as Singapore, [...]

The holiday season is a critical time of year for a vast swath of the American economy (the National Retailers Federation predicts sales in November and December will reach USD$678bn+ [£508bn+] up from USD$655.8bn [£491.7bn] last year). It’s the time [...]

Digital advertising has had nothing if not a tumultuous time in 2017, not least in relation to brand safety, a term which really took centre stage this year. In a series of features reflecting on the past year, and looking ahead to [...]

As more and more content goes digital, publishers have been trying to keep up with engaging video strategies. But has that been the right move? Writing exclusively for ExchangeWire, Keith Sibson (pictured below), VP of product and marketing, PostUp, talks [...]