Advertising’s Gen Z Obsession Misses the Bigger Picture
Shirley Marschall explores advertisers' obsession with Gen Z, and why they'd be wise to cast a wider net. Are you over 28? If so, sorry to break it to you but [...]
The Next Season of TV: What are the Biggest Opportunities?
As the TV ecosystem continues to evolve, what are the biggest opportunities for the ad industry? We asked a range of industry experts for their thoughts. The TV landscape has seen [...]
Digest: TikTok to Swap German Trust & Safety Team for AI; Paramount Secures Exclusive UFC Rights; Fox, ESPN to Launch a Streaming Bundle
In today’s Digest, we discuss TikTok swapping its German Trust and Safety team for AI, Paramount securing exclusive US UFC rights while Fox and ESPN launch a streaming bundle, and [...]
